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The end of Sears is 'very near'
By Ashley Lutz
Sears has been crashing for the past decade.
The retailer, which also owns Kmart, reported a loss of $454 million in the third quarter. The massive loss is the latest in 10 years of declining same-store sales.
Sears' comparable sales declined 9.6% in the third quarter, while Kmart's declined 7.5%.
Executives blame weak results on warmer-than-usual fall weather that kept consumers from buying items like coats and gloves. They say that the brand is investing in its "Shop Your Way" loyalty program, which offers personalized deals.
But many retail experts believe Sears is denying a darker truth: It is beyond the point of returning to its post as a major US retailer. In fact, it's in danger of not existing at all.
"Sears is like a rudderless ship, devoid of compass heading, manned by a demoralized crew and worth nothing more than the old rotten boards and nails it's made of," Doug Stephens, founder of industry website Retail Prophet and author of "The Retail Revival: Re-Imagining Business for the New Age of Consumerism," told Business Insider.
"If they really care about their retail business, which frankly, is debatable, nothing short of a complete and radical brand and positioning transformation will make any difference," he said. "Even then, I wouldn't hold out hope. The time for bold and decisive action has come and gone."
Read more: http://finance.yahoo.com/news/end-sears-very-near-214605726.html
By Ashley Lutz
Sears has been crashing for the past decade.
The retailer, which also owns Kmart, reported a loss of $454 million in the third quarter. The massive loss is the latest in 10 years of declining same-store sales.
Sears' comparable sales declined 9.6% in the third quarter, while Kmart's declined 7.5%.
Executives blame weak results on warmer-than-usual fall weather that kept consumers from buying items like coats and gloves. They say that the brand is investing in its "Shop Your Way" loyalty program, which offers personalized deals.
But many retail experts believe Sears is denying a darker truth: It is beyond the point of returning to its post as a major US retailer. In fact, it's in danger of not existing at all.
"Sears is like a rudderless ship, devoid of compass heading, manned by a demoralized crew and worth nothing more than the old rotten boards and nails it's made of," Doug Stephens, founder of industry website Retail Prophet and author of "The Retail Revival: Re-Imagining Business for the New Age of Consumerism," told Business Insider.
"If they really care about their retail business, which frankly, is debatable, nothing short of a complete and radical brand and positioning transformation will make any difference," he said. "Even then, I wouldn't hold out hope. The time for bold and decisive action has come and gone."
Read more: http://finance.yahoo.com/news/end-sears-very-near-214605726.html