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Next for Red Kettle campaign: Cowboys join to license Ezekiel Elliott kettle leap apparel
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By Jori Epstein , Staff writer Contact Jori Epstein on Twitter: @JoriEpstein
When Ezekiel Elliott jumped in a kettle Sunday night, the Cowboys rookie likely had no idea the crazy series of events the move would trigger.
First the initial exposure for Salvation Army's Red Kettle charity campaign began bringing in donations. Next, Elliott himself donated $21,000 to the campaign, corresponding with his jersey number 21. He encouraged fans to donate $21 alongside him, and more than 1,000 fans followed suit - each donation enough to feed a family of three for three days, the organization said.
Charlotte Jones Anderson, Cowboys executive vice president/chief brand officer, said she and the Jones family weren't expecting such an "amazing" 48 hours to follow.
" When it actually all went down of course we were so excited that we had scored and then all of a sudden we looked at each other and said 'Where is he going?" Anderson said on KTCK-AM 1310 and 96.7 FM The Ticket Tuesday afternoon. "I don't think any of us thought he was going to leap in the kettle like he did."
"The fact that he actually did what he did and in the spirit of all that we're about with the Dallas Cowboys - you hope that all you do in the spirit of creating that responsibility to use the game itself to make a difference on the field."
That difference has reached the next level. As if the more than $250,000 donation influx Elliott triggered wasn't enough, apparel company FanPrint has created shirts licensed by the Cowboys and NFL Players Association. One-hundred percent of proceeds from the "Zeke Kettle Leap" apparel will go to Salvation Army, according to ESPN's Darren Rovell.
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- Cowboys
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By Jori Epstein , Staff writer Contact Jori Epstein on Twitter: @JoriEpstein
When Ezekiel Elliott jumped in a kettle Sunday night, the Cowboys rookie likely had no idea the crazy series of events the move would trigger.
First the initial exposure for Salvation Army's Red Kettle charity campaign began bringing in donations. Next, Elliott himself donated $21,000 to the campaign, corresponding with his jersey number 21. He encouraged fans to donate $21 alongside him, and more than 1,000 fans followed suit - each donation enough to feed a family of three for three days, the organization said.
Charlotte Jones Anderson, Cowboys executive vice president/chief brand officer, said she and the Jones family weren't expecting such an "amazing" 48 hours to follow.
" When it actually all went down of course we were so excited that we had scored and then all of a sudden we looked at each other and said 'Where is he going?" Anderson said on KTCK-AM 1310 and 96.7 FM The Ticket Tuesday afternoon. "I don't think any of us thought he was going to leap in the kettle like he did."
"The fact that he actually did what he did and in the spirit of all that we're about with the Dallas Cowboys - you hope that all you do in the spirit of creating that responsibility to use the game itself to make a difference on the field."
That difference has reached the next level. As if the more than $250,000 donation influx Elliott triggered wasn't enough, apparel company FanPrint has created shirts licensed by the Cowboys and NFL Players Association. One-hundred percent of proceeds from the "Zeke Kettle Leap" apparel will go to Salvation Army, according to ESPN's Darren Rovell.
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