ArtClink
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Here's the problem, the owners are not in any way bent to streamline the game because they've given the TV nets additional inventory with the stop downs and they're not taking that back. There are ongoing negotiations with the Nets and Streamers for the next contract and they're not about to jeopardize what are the Golden Geese and guaranteed profits for the owners.
I do believe they will lose some viewers, as many have mentioned here, but the TV nets would rather have more commercial inventory than a larger audience. The games are still the top rated TV shows of the week and live, which is the real critical factor for a lot of these ad agencies. The target audience is more of a moving target now more than in the past and the DVR has altered ad strategies considerably. Coca Cola was the first to dump any TV that was not live event based and others have followed.
In advertising terms, TV has always been considered the reach medium, awareness, reaches the larger number of individuals but the cost meant the client couldn't achieve frequency, action, the radio medium. If you've paid attention to the breaks, you're seeing the same commercials, sometimes in the same break, which I find annoying but the agencies find appealing.
We see a much different game than the NFL sees and one thing they believe, they are invincible. They've survived the strike, lockout, bad actors, the anthem and a lot of bad press and they always come out on top because they know. Fans gotta have their football.
Excellent post coach!