The true value of local radio

CouchCoach

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I put this over in the Morning Pops thread but not many stop by there and Runwildboys suggested I put this in it's own thread, so that's what I am doing. This is a true story that took place 11 years ago and a testament to a young 20 year old radio rookie and his quick thinking that resulted in lives saved or at least some major injuries.

Warning, it is long as you can see but it is worth reading, even if I did write it. The writing isn't the thing, it is the story that is important. And the next time you hear someone talking about the young people and how they don't care, you can say you know better, just like I can.

Morning Pops and all y'all. Going to be cold and rainy all day with the heavy stuff on tap for overnight. What came down at around 2am this morning woke me up with the sound of the downpour on the skylights in the living room. My dogs woke me up growling at the sound. My female thinks rain is the main curse on the land, only surpassed by thunder, that gets #1.

When we lived in OK, she was a wreck in the spring and summer. I thought Dallas had some violent thunderstorms until I was there, Mother Nature in her worst mood. It was 11 years ago at this time of year that the infamous Lone Grove Tornado came through that area leaving 8 dead and devastation like a bomb went off. I saw it that night from the balcony of my apartment as the lightning lit up the entire sky.

Lone Grove was 7 miles from where I lived and we were elevated already but as that lightning lit up like nothing I've ever seen, we saw this EF4 a half a mile wide bearing down on that town and the one thing I remember was my neighbor saying "Oh, Mother of God". It was awe inspiring and terrifying at the same time, I was just transfixed on the wall of that monster. I had always thought of that funnel being small but this was the thing nightmares are made of and thanks to the quick thinking of my, fairly new to radio, afternoon jock, there weren't more deaths and injuries.

His name is Zack and he's a weather nerd and he called me right before 6, his time to get off the air was at 7, and told me a storm watcher that was a friend of his from North Texas had called him and said something really big and nasty was crossing the Red River and headed for us. Radio stations had become notorious for not having live people on the air after 7 since they had allowed consolidation in 1996. Since that had happened, a minimum 60% of the people that worked in radio were gone beginning with night and overnight jocks. It was so bad that the night of one of the worst floods in Fargo, ND history, there was not one person on the air on any radio station to help people. The very reason radio existed, to serve the public, was allowed to be circumvented to save their opportunistic profiteering jerks into more profit.

So, Zack calls me and I realize for the first time, we, make that I as the GM, was unprepared for broadcasting in Tornado Alley and most of these things happen late or well into the evening. I told him to stay as long as the threat was there and have the jock on the rock station stay as well and feed her the info. I mentioned he was new to the position but his quick thinking saved lives and I spoke to two people that proved that. The TV station out of Sherman, TX had a remote crew on the ground and Zack had the station on and was talking to one of the meteorologists and had the bright idea instead of trying to relay the information, he told the meteorologists he was going to just rebroadcast what they were doing and simply held the mic up to the speaker on the TV and the on air crew got word and told people in the area to turn to our station immediately if you are in the area.

Then the power went out in the Lone Grove area and our radio station was all they had but as luck would have it, that was the dominant radio station in the area, and that monster was only minutes from descending on them. They either had to have a weather radio, transistor or get in their vehicles and the word we got the next day was that's exactly what they did and the word passed to the people in the gym at the basketball game to stay put.

The devastation was unbelievable and the Governor surveyed the damage by chopper and said he was amazed that only 8 people had been lost. I got a call the next morning from a listener. They had the TV station on and our station at the same time when the power went out. He ran out to his truck to hear they were directly in it's path and it was on the ground, he ran back in and got his family and dog, ran back out to the truck and took off in the opposite direction. He stopped and drew a breath in and said "we lost everything but we didn't lose each other because of what y'all did". He came by the station later that day with his family to meet Zack. They all hugged him and he was quite overcome, he was only 20 at the time.

There are people that spend their entire lives in radio and never experience the real importance of it. That night, February 10, 2009, that radio station wasn't just the top rated Country station, it was the lifeline for a community. We ended up forming a very good relationship with that TV station, rewired our board to make it easier to rebroadcast because they had the best storm chasers and those cats are a different breed. We had them all on the air as guests and they had some stories to share.

I would say sorry about the length of this but I won't. I spent 25 years managing radio stations and until that night, really didn't understand my job as it applies to the public. Too bad congress and the FCC didn't see it the same way. The FCC did nothing to address the Fargo embarrassment. I did what I could and relayed what had happened that night to as many of my peers as I could and some of my guys in Dallas had no plan either. They were as unprepared as I had been, thinking it was somebody else's responsibility.
 
Cool read and agree Zack sounds like he was the lone outlet to get that info spread to the community and saving many lives. I never even consider the radio tbh, but can see being in that region you would want some "Real news anchor" to be available when needed like they were initially meant to be.

This is different, but reminded me of when 9/11 hit in D.C. I was in H.S. at the time and administration/teachers were basically frozen as to what to do. Parents come get us? Let the kids leave? I was 16, walked into my sisters class (15) "we're getting the hell outta here"
"Did you or do you" Teacher trying to look somewhat confident considering,
"Suspend me later, aint got time for this" Hopped in the car and sped home.

All the cellphones were jammed in the DMV area, my mom worked for the fed and walked the 4-5 miles to get home and was just so relieved we were already there. All this tech, when it hits the fan, we're still on our own; even when we shouldn't be as to your point.
 
The media has always been the first target of an infiltration plan of the US. When I was in Baton Rouge, my direct competitor had no signs that there was a radio station in the building. The owner was convinced when the invasion came, they would take over the radio and TV stations first. He kept guns in the station and carried one himself.
 
I put this over in the Morning Pops thread but not many stop by there and Runwildboys suggested I put this in it's own thread, so that's what I am doing. This is a true story that took place 11 years ago and a testament to a young 20 year old radio rookie and his quick thinking that resulted in lives saved or at least some major injuries.

Warning, it is long as you can see but it is worth reading, even if I did write it. The writing isn't the thing, it is the story that is important. And the next time you hear someone talking about the young people and how they don't care, you can say you know better, just like I can.

Morning Pops and all y'all. Going to be cold and rainy all day with the heavy stuff on tap for overnight. What came down at around 2am this morning woke me up with the sound of the downpour on the skylights in the living room. My dogs woke me up growling at the sound. My female thinks rain is the main curse on the land, only surpassed by thunder, that gets #1.

When we lived in OK, she was a wreck in the spring and summer. I thought Dallas had some violent thunderstorms until I was there, Mother Nature in her worst mood. It was 11 years ago at this time of year that the infamous Lone Grove Tornado came through that area leaving 8 dead and devastation like a bomb went off. I saw it that night from the balcony of my apartment as the lightning lit up the entire sky.

Lone Grove was 7 miles from where I lived and we were elevated already but as that lightning lit up like nothing I've ever seen, we saw this EF4 a half a mile wide bearing down on that town and the one thing I remember was my neighbor saying "Oh, Mother of God". It was awe inspiring and terrifying at the same time, I was just transfixed on the wall of that monster. I had always thought of that funnel being small but this was the thing nightmares are made of and thanks to the quick thinking of my, fairly new to radio, afternoon jock, there weren't more deaths and injuries.

His name is Zack and he's a weather nerd and he called me right before 6, his time to get off the air was at 7, and told me a storm watcher that was a friend of his from North Texas had called him and said something really big and nasty was crossing the Red River and headed for us. Radio stations had become notorious for not having live people on the air after 7 since they had allowed consolidation in 1996. Since that had happened, a minimum 60% of the people that worked in radio were gone beginning with night and overnight jocks. It was so bad that the night of one of the worst floods in Fargo, ND history, there was not one person on the air on any radio station to help people. The very reason radio existed, to serve the public, was allowed to be circumvented to save their opportunistic profiteering jerks into more profit.

So, Zack calls me and I realize for the first time, we, make that I as the GM, was unprepared for broadcasting in Tornado Alley and most of these things happen late or well into the evening. I told him to stay as long as the threat was there and have the jock on the rock station stay as well and feed her the info. I mentioned he was new to the position but his quick thinking saved lives and I spoke to two people that proved that. The TV station out of Sherman, TX had a remote crew on the ground and Zack had the station on and was talking to one of the meteorologists and had the bright idea instead of trying to relay the information, he told the meteorologists he was going to just rebroadcast what they were doing and simply held the mic up to the speaker on the TV and the on air crew got word and told people in the area to turn to our station immediately if you are in the area.

Then the power went out in the Lone Grove area and our radio station was all they had but as luck would have it, that was the dominant radio station in the area, and that monster was only minutes from descending on them. They either had to have a weather radio, transistor or get in their vehicles and the word we got the next day was that's exactly what they did and the word passed to the people in the gym at the basketball game to stay put.

The devastation was unbelievable and the Governor surveyed the damage by chopper and said he was amazed that only 8 people had been lost. I got a call the next morning from a listener. They had the TV station on and our station at the same time when the power went out. He ran out to his truck to hear they were directly in it's path and it was on the ground, he ran back in and got his family and dog, ran back out to the truck and took off in the opposite direction. He stopped and drew a breath in and said "we lost everything but we didn't lose each other because of what y'all did". He came by the station later that day with his family to meet Zack. They all hugged him and he was quite overcome, he was only 20 at the time.

There are people that spend their entire lives in radio and never experience the real importance of it. That night, February 10, 2009, that radio station wasn't just the top rated Country station, it was the lifeline for a community. We ended up forming a very good relationship with that TV station, rewired our board to make it easier to rebroadcast because they had the best storm chasers and those cats are a different breed. We had them all on the air as guests and they had some stories to share.

I would say sorry about the length of this but I won't. I spent 25 years managing radio stations and until that night, really didn't understand my job as it applies to the public. Too bad congress and the FCC didn't see it the same way. The FCC did nothing to address the Fargo embarrassment. I did what I could and relayed what had happened that night to as many of my peers as I could and some of my guys in Dallas had no plan either. They were as unprepared as I had been, thinking it was somebody else's responsibility.
Such a good story, CC! Maybe didn't need to paste the very first line. :laugh:
 
I put this over in the Morning Pops thread but not many stop by there and Runwildboys suggested I put this in it's own thread, so that's what I am doing. This is a true story that took place 11 years ago and a testament to a young 20 year old radio rookie and his quick thinking that resulted in lives saved or at least some major injuries.

Warning, it is long as you can see but it is worth reading, even if I did write it. The writing isn't the thing, it is the story that is important. And the next time you hear someone talking about the young people and how they don't care, you can say you know better, just like I can.

Morning Pops and all y'all. Going to be cold and rainy all day with the heavy stuff on tap for overnight. What came down at around 2am this morning woke me up with the sound of the downpour on the skylights in the living room. My dogs woke me up growling at the sound. My female thinks rain is the main curse on the land, only surpassed by thunder, that gets #1.

When we lived in OK, she was a wreck in the spring and summer. I thought Dallas had some violent thunderstorms until I was there, Mother Nature in her worst mood. It was 11 years ago at this time of year that the infamous Lone Grove Tornado came through that area leaving 8 dead and devastation like a bomb went off. I saw it that night from the balcony of my apartment as the lightning lit up the entire sky.

Lone Grove was 7 miles from where I lived and we were elevated already but as that lightning lit up like nothing I've ever seen, we saw this EF4 a half a mile wide bearing down on that town and the one thing I remember was my neighbor saying "Oh, Mother of God". It was awe inspiring and terrifying at the same time, I was just transfixed on the wall of that monster. I had always thought of that funnel being small but this was the thing nightmares are made of and thanks to the quick thinking of my, fairly new to radio, afternoon jock, there weren't more deaths and injuries.

His name is Zack and he's a weather nerd and he called me right before 6, his time to get off the air was at 7, and told me a storm watcher that was a friend of his from North Texas had called him and said something really big and nasty was crossing the Red River and headed for us. Radio stations had become notorious for not having live people on the air after 7 since they had allowed consolidation in 1996. Since that had happened, a minimum 60% of the people that worked in radio were gone beginning with night and overnight jocks. It was so bad that the night of one of the worst floods in Fargo, ND history, there was not one person on the air on any radio station to help people. The very reason radio existed, to serve the public, was allowed to be circumvented to save their opportunistic profiteering jerks into more profit.

So, Zack calls me and I realize for the first time, we, make that I as the GM, was unprepared for broadcasting in Tornado Alley and most of these things happen late or well into the evening. I told him to stay as long as the threat was there and have the jock on the rock station stay as well and feed her the info. I mentioned he was new to the position but his quick thinking saved lives and I spoke to two people that proved that. The TV station out of Sherman, TX had a remote crew on the ground and Zack had the station on and was talking to one of the meteorologists and had the bright idea instead of trying to relay the information, he told the meteorologists he was going to just rebroadcast what they were doing and simply held the mic up to the speaker on the TV and the on air crew got word and told people in the area to turn to our station immediately if you are in the area.

Then the power went out in the Lone Grove area and our radio station was all they had but as luck would have it, that was the dominant radio station in the area, and that monster was only minutes from descending on them. They either had to have a weather radio, transistor or get in their vehicles and the word we got the next day was that's exactly what they did and the word passed to the people in the gym at the basketball game to stay put.

The devastation was unbelievable and the Governor surveyed the damage by chopper and said he was amazed that only 8 people had been lost. I got a call the next morning from a listener. They had the TV station on and our station at the same time when the power went out. He ran out to his truck to hear they were directly in it's path and it was on the ground, he ran back in and got his family and dog, ran back out to the truck and took off in the opposite direction. He stopped and drew a breath in and said "we lost everything but we didn't lose each other because of what y'all did". He came by the station later that day with his family to meet Zack. They all hugged him and he was quite overcome, he was only 20 at the time.

There are people that spend their entire lives in radio and never experience the real importance of it. That night, February 10, 2009, that radio station wasn't just the top rated Country station, it was the lifeline for a community. We ended up forming a very good relationship with that TV station, rewired our board to make it easier to rebroadcast because they had the best storm chasers and those cats are a different breed. We had them all on the air as guests and they had some stories to share.

I would say sorry about the length of this but I won't. I spent 25 years managing radio stations and until that night, really didn't understand my job as it applies to the public. Too bad congress and the FCC didn't see it the same way. The FCC did nothing to address the Fargo embarrassment. I did what I could and relayed what had happened that night to as many of my peers as I could and some of my guys in Dallas had no plan either. They were as unprepared as I had been, thinking it was somebody else's responsibility.

Great story CC! It illustrates the importance of local radio with live staff, connecting with their community. Makes me even angrier about how the shortsighted profiteers have ruined radio.

From even a simple entertainment point of view, I despise the direction. Voice tracks BLOW! A local rock station has a good format, but no personality. Their liner says “...does this guy ever sleep? It’s the Night Guy Joe Shmoe, on WXYZ!” I heard this at 7:20pm, and thought, “Who sleeps at 7:20pm except third shifters? Secondly, why the charade? Anyone with a brain stem knows he’s not there—can’t answer questions, won’t play requests, giving nothing away, and doesn’t offer any personality, so why bother? Why bother with names? A monotone robot voice can say “That was Led Zeppelin, with Misty Mountain Hop! Here’s Bob Seger!”

Where’s the art?
 
Long read and subject matter, I wouldn't expect much and I wonder how much of our membership here even listens to terrestrial radio? It may have 0 value to them.
True! Shorter attention spans, and NO patience whatsoever for “old stuff”. Hey, you ever check out my site? guitargodradio.com
 
True! Shorter attention spans, and NO patience whatsoever for “old stuff”. Hey, you ever check out my site? guitargodradio.com
Didn't know you had one, I will explore. Get my pith helmet and headphones and be right along.
 
Long read and subject matter, I wouldn't expect much and I wonder how much of our membership here even listens to terrestrial radio? It may have 0 value to them.

Honestly the only time I listen is either during bad weather or when I'm in the car and Hoosiers football or basketball is on. Other than that local radio does not play the music I want to listen to though the classic rock station does now seem to include some early punk/new wave type groups like Blondie and Billy Idol.
 
Honestly the only time I listen is either during bad weather or when I'm in the car and Hoosiers football or basketball is on. Other than that local radio does not play the music I want to listen to though the classic rock station does now seem to include some early punk/new wave type groups like Blondie and Billy Idol.
You have a lot of company with all of the ways to listen to music and honestly, radio has given the listeners little reason to use them as their primary music source.

I spent 25 years in radio and jocked when I was in college and I use Apple Music, Amazon or XM/Sirius and have not heard a terrestrial radio signal since I retired almost 4 years ago. I do, however, have a portable radio tuned to an Austin station in case of emergency like weather. If the invasion happens, won't do any good, they'll take over the radio and TV stations first...….....and the Sonic Drive Ins.
 
You have a lot of company with all of the ways to listen to music and honestly, radio has given the listeners little reason to use them as their primary music source.

I spent 25 years in radio and jocked when I was in college and I use Apple Music, Amazon or XM/Sirius and have not heard a terrestrial radio signal since I retired almost 4 years ago. I do, however, have a portable radio tuned to an Austin station in case of emergency like weather. If the invasion happens, won't do any good, they'll take over the radio and TV stations first...….....and the Sonic Drive Ins.
Somebody needs to warn Pete and T.J.!
 
Didn't know you had one, I will explore. Get my pith helmet and headphones and be right along.

I do a weekly 2 hour “guitar club” show, just back selling guitar rock 1960-2020. No 6 minute commercial blocks and VERY few repeats. I like to go deeper, too. Instead of Stairway or Freebird for the 12,000th time, I’ll do CustardPie and Curtis Lowe. Fun fun fun til Daddy takes the T-Bird away...
 
You have a lot of company with all of the ways to listen to music and honestly, radio has given the listeners little reason to use them as their primary music source.

I spent 25 years in radio and jocked when I was in college and I use Apple Music, Amazon or XM/Sirius and have not heard a terrestrial radio signal since I retired almost 4 years ago. I do, however, have a portable radio tuned to an Austin station in case of emergency like weather. If the invasion happens, won't do any good, they'll take over the radio and TV stations first...….....and the Sonic Drive Ins.
After years of listening to Sirius, Amazon etc in the morning and on my commute I just recently went back to listening to FM radio.

I find the local references in the news and advertising somehow... comforting, for lack of a better word.

As kids we were glued to our local AM station on a snowy morning. Hoping to hear those magic words..."The following schools have announced there will be no class today."
 

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