We're seeing another Jason Garrett moment play out. After Wade was out, Garrett and the Cowboys started in with the company line saying that Garrett wanted to do X, but was overruled by Wade, which we know is BS. While Garrett implemented changes like full-pad practices, these were ultimately superficial. As offensive coordinator, he had a hand in shaping the offensive philosophy, which had become predictable and lacked innovation. He said the right things, but lacked actual substance. I see a similar problem with Schottenheimer so far.
Here's a few articles referencing this:
https://www.bloggingtheboys.com/2011/8/16/2365943/dallas-cowboys-culture-change-jason-garrett
https://www.nola.com/sports/saints/...cle_29f27513-c0cc-5ad3-99e6-acf0f547d711.html
Now 15 years later, the Jones family is running the same playbook.
The problem is that they are trying to sell you on a champion of change, when he was a part of the problem. This type of move rarely happens on NFL teams and when it does, it usually goes poorly. A recent example is Antonio Pierce and the Raiders, who lasted only 1 full season.
This all leads back to the primary issue at hand. The culture can't change until the people actually running the football organization change. Ownership can remain in place, so long as they have a competent GM and are willing to part ways with them when they stop performing. A competent GM establishes a clear vision for the team, makes personnel decisions based on that vision (rather than marketing considerations), and hires coaches who align with that philosophy. They create an environment of accountability and competition, fostering a winning culture from the top down.
Promoting from within might seem like a safe bet, but it’s often a recipe for maintaining the status quo. Internal hires can find themselves entangled in existing power structures and entrenched routines, making it tough to ignite real transformation. For a genuine shake-up, a new coach needs the unwavering support of a general manager armed with a clear directive to revolutionize the team’s culture. We have none of that.