sago1
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Found below article on the Ranch Report & thought you might find it interesting. Since it meantions Romo's being seen around town with Underwood & others as enhancing his appeal to broader segment, it made me wonder if there is more to his social activities then meets the eye. Romo is one smart guy & he's got some real good advisors. The arrow is pointing up where he is concerned.
Also interested to read that Troy Aikman still has a lot of clout with the consumers. I remember in the 90s when Aikman was still single and he was seen dating country singer Lori Morgan and think there were also a few starlets as well. When you are the Dallas Cowboy QB and winning, the world (and the ladies) just love you.
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Posted: Today 10:05 AM
Tony Romo; The Marketing Dynamo (Nice Read)
Cowboys' star QB has translated looks, talent into marketing dynamo
Monday, December 03, 2007
Dave Moore - Dallas Business Journal
If there was ever any doubt that a cheezy grin and crazy talent wouldn't take you places, Tony Romo will make you a true believer.
In typical fashion, the Dallas Cowboys' starting quarterback has bounced back strongly from his bobbled playoff snap of last season to become one hot promotional property.
Romo is the player with the top-selling jersey on NFL shop.com for April through October. He's also appearing in six national ads, on behalf of Pepsi Max, AT&T, Fox and NFL Network, along with two "SportsCenter" ESPN promos.
He's also got a deal with Reebok, and his newest endorsement is with Rawlings, which does not have NFL rights and so badly needs an NFL quarterback to add credibility to its football product line. Sources put that three-year deal at about $750,000. Rawlings is expected to use Romo's image on packaging and in print and point-of-sale advertising, but likely not until next year. Romo replaces the disgraced Michael Vick as a Rawlings endorser. R.J. Gonser at St. Louis-based CAA Football represents Romo for marketing.
Romo's sense of humor, good looks and his penchant for hanging around pretty blond pop singers certainly hasn't hurt his marketability, according to Ann Wool, director of New York-based Ketchum Sports Marketing.
"He's first of all been seen with a lot of the right girls around town," including Britney Spears and Carrie Underwood, Wool said. "That gives him attention that other (athletes) aren't getting. He is dynamic, and he is doing well on the field, so you've got sports writers talking about him. And, so far, he hasn't done anything bad in public."
Last year, it was estimated that Romo appeared at a one-hour event for $5,000. This year, Romo could charge $50,000 to $500,000 for the same appearance, Wool estimates.
In September, Romo placed just under former Cowboy quarterback great Troy Aikman in terms of his ability to influence consumer behavior, based on the survey-driven Davie-Brown Index.
The Cowboys' roll this season -- regardless of the outcome of their Nov. 29 game against the Packers -- has simply built upon that.
That, combined with his story of being an undrafted starting quarterback in the NFL, has made him a sought-after commodity, said Scott Sanford, senior client director for Davie-Brown Entertainment, which is part of The Marketing Arm, a Dallas-based marketing branch of Omnicom (NYSE:OMC).
"He is kind of a character, and I think that works in his favor," Sanford said. "In turn, it gives him more notice. He also still has this kind of common, Wisconsin-boy mentality to him."
But until Romo gets a championship ring, he won't be able to demand the same cash as, say, a Peyton Manning, sports marketing experts agree. Romo's talent, job and personality certainly have positioned him for the pinnacle of consumer influence, in Sanford's view.
"Tony is set up for that," Sanford said. "If you're a quarterback, you've got more opportunities. NFL is the dominant team sport in America, by far."
Also interested to read that Troy Aikman still has a lot of clout with the consumers. I remember in the 90s when Aikman was still single and he was seen dating country singer Lori Morgan and think there were also a few starlets as well. When you are the Dallas Cowboy QB and winning, the world (and the ladies) just love you.
________________________________________________________________
Posted: Today 10:05 AM
Tony Romo; The Marketing Dynamo (Nice Read)
Cowboys' star QB has translated looks, talent into marketing dynamo
Monday, December 03, 2007
Dave Moore - Dallas Business Journal
If there was ever any doubt that a cheezy grin and crazy talent wouldn't take you places, Tony Romo will make you a true believer.
In typical fashion, the Dallas Cowboys' starting quarterback has bounced back strongly from his bobbled playoff snap of last season to become one hot promotional property.
Romo is the player with the top-selling jersey on NFL shop.com for April through October. He's also appearing in six national ads, on behalf of Pepsi Max, AT&T, Fox and NFL Network, along with two "SportsCenter" ESPN promos.
He's also got a deal with Reebok, and his newest endorsement is with Rawlings, which does not have NFL rights and so badly needs an NFL quarterback to add credibility to its football product line. Sources put that three-year deal at about $750,000. Rawlings is expected to use Romo's image on packaging and in print and point-of-sale advertising, but likely not until next year. Romo replaces the disgraced Michael Vick as a Rawlings endorser. R.J. Gonser at St. Louis-based CAA Football represents Romo for marketing.
Romo's sense of humor, good looks and his penchant for hanging around pretty blond pop singers certainly hasn't hurt his marketability, according to Ann Wool, director of New York-based Ketchum Sports Marketing.
"He's first of all been seen with a lot of the right girls around town," including Britney Spears and Carrie Underwood, Wool said. "That gives him attention that other (athletes) aren't getting. He is dynamic, and he is doing well on the field, so you've got sports writers talking about him. And, so far, he hasn't done anything bad in public."
Last year, it was estimated that Romo appeared at a one-hour event for $5,000. This year, Romo could charge $50,000 to $500,000 for the same appearance, Wool estimates.
In September, Romo placed just under former Cowboy quarterback great Troy Aikman in terms of his ability to influence consumer behavior, based on the survey-driven Davie-Brown Index.
The Cowboys' roll this season -- regardless of the outcome of their Nov. 29 game against the Packers -- has simply built upon that.
That, combined with his story of being an undrafted starting quarterback in the NFL, has made him a sought-after commodity, said Scott Sanford, senior client director for Davie-Brown Entertainment, which is part of The Marketing Arm, a Dallas-based marketing branch of Omnicom (NYSE:OMC).
"He is kind of a character, and I think that works in his favor," Sanford said. "In turn, it gives him more notice. He also still has this kind of common, Wisconsin-boy mentality to him."
But until Romo gets a championship ring, he won't be able to demand the same cash as, say, a Peyton Manning, sports marketing experts agree. Romo's talent, job and personality certainly have positioned him for the pinnacle of consumer influence, in Sanford's view.
"Tony is set up for that," Sanford said. "If you're a quarterback, you've got more opportunities. NFL is the dominant team sport in America, by far."
