As I have been saying, I don't think this is about rebuilding or about spending money today, but rather the team treating 2024 as a "reset" year.
They know they have a problem with Dak's contract and they also know they have two huge contracts coming up with Lamb and Parsons in 2025, so they are using 2024 to reset everything.
Sure, they hope they can win a Super Bowl in 2024, but from a business standpoint as long as the team can be competitive enough to remain in the playoff hunt (even if relying on other teams to lose), Jerry knows the 2024 team's revenue will be fine.
Of course Cowboys fans view things differently because our primary goals are Super Bowl wins.
However, as I also keep saying, the Cowboys priorities are revenue generation and valuation growth. They want to win Super Bowls but that is their secondary goal, not primary.