Universities not only have to worry about the money from football - which is admittedly very substantial - but they have to worry about the even more substantial enrollment, boosters, alum, etc. Some receive state government funding as well. Politics is king on campuses across the country.
Make a poor decision about playing in a COVID environment and your enrollment could plummet as angry parents make their disapproval felt in the school’s wallet. Boosters/Alumni could withhold their money from the school, even switching allegiances to another University if the decision is bad enough. All this while enrollment has already been down and some schools are barely afloat as it is.
That’s without even getting into the politics of it all for schools. They have to be concerned with the message and how playing a game in these times might look to their colleagues and acquaintances.
There is much to lose for Universities.
On the other hand, NFL football has no students to worry about. It is just the fans and right now, they aren’t going to the games anyway. When they do get the all-clear, fans will flock back to NFL games. Parents can’t pull their kids from the teams and if 10,000 people decide they’re not going to a game because they’re mad that the NFL played during COVID... there will be 10,000 other people who will take their place.
Pro Football doesn’t have many of the concerns that college’s have. The fans will be there whenever they open games up and the TV revenue will always be there. They just need to implement guidelines to keep the players and coaches safe and play their games.
The only thing that might give the NFL pause is if sponsors start pulling ads from the teams, but I can’t really see that happening. Advertisers have no real reason to pull out of the highest rated TV shows in the country. The teams are doing everything in their power to make it as safe as possible, the players want to play and anyone had a chance to opt out if they wanted to.
The NFL has done just about everything right so far and the public is starved for football. There is a huge group of Americans that feel like life must go on and they all will support the NFL’s decision to play.
Barring a huge outbreak, I think the NFL will proceed. They don’t have many of college football’s concerns and if the NCAA doesn’t play, the NFL will be bigger and more prominent than ever before.