Yahoo: Football Fans Are Going To Hate The NFL's New On-Field Advertising

[CCBoy]

Football Fans Are Going To Hate The NFL's New On-Field Advertising

By Emmett Knowlton 20 hours ago
http://finance.yahoo.com/news/football-fans-going-hate-nfls-181814449.html


If you watched Thursday night's Ravens vs. 49ers preseason football game, you probably noticed the awful on-field advertising any time either team got in the end zone.

According to BizJournals , Toyota is now the "exclusive auto partner" of the Niners as part of a multimillion dollar deal. Part of the agreement is that Toyota will sponsor the red zone — the area between the 20-yard line and the end zone — at San Francisco's brand new Levi's Stadium, meaning a massive, distracting graphic will appear on the screen any time a team reaches that section of the field.

Luckily, Toyota's red-zone advertising will show up only on the local, KPIX broadcast of preseason games; it is not a national deal. Still, you have to imagine that this is a glimpse of the future, and one that NFL fans aren't going to be particularly pleased about...

 

[paladin]

One of these days the NFL will find a way of becoming profitable. A daunting, almost unachievable task, but I have faith.

 

[Nova]

I wouldn't mind if they just painted the ad on the field... Like a small badge on each 35 yd line. Or a company logo badge in the endzone. But that example in the link is distracting and annoying.

 

[MonsterD]

Taking up a fourth or a fifth of the entire field IS ridiculous, I thought it would be less than that.

 

[EST_1986]

They have had advertising logo's on the field during preseason the last couple of years.

 

[casmith07]

Eventually the uniforms will look like race car driver's suits.

 

[ologan]

Hmmm....That could open up all kinds of possibilities for advertising in Colorado and Washington State.