Yet people are complaining already.
I think you're right but Amazon or any other streaming service would be doing the same and it doesn't change my point. Someone said the NFL is making a dumb decision by choosing Apple for Sunday Ticket and I'm pointing out that they aren't. There are 153 million Amazon Prime customers. What percentage of them would buy Sunday Ticket? Right or wrong and for whatever reasons, Apple users are notoriously willing to pay for apps and services, far more than users of any other platform. There's a lot of them, and if .96% of them buy Sunday Ticket Apple not only has more Sunday Ticket viewers than DTV ever did, but more Sunday Ticket viewers than there are DirecTV customers in the world. Yes, there's only 10 million Apple TV+ subscribers after two years of existence, but DirecTV has amassed a whopping 15.9 mil customers since 1994, and its numbers are falling. I actually think Apple TV+ is doing a pretty remarkable job for a service with all-original content, but we're not talking about Apple TV+. We're talking about the NFL, the biggest draw in American television by far, and Apple users will pay to watch it. I'm very curious to see how Apple will package Sunday Ticket. However they do it, the money it generates will be pocket change for Apple and certainly not the reason they want to stream the NFL, so I think they'll price and structure it for maximum sales, maximum eyes on Apple devices and products, and that's what this is all about.