That’s one of the most ridiculous and delusional takes I keep seeing. You don’t just give the player whatever he wants—that’s not how you run a $15 billion business. This is about the agent and player negotiating with the team.
That’s how it works: you don’t give employees everything they want or they’ll take it all. You aim for middle ground, for compromise. In this case, they franchise-tagged him, so he’s free to test the market and see his value.
Let’s see if other teams bid. Honestly, I’m not even sure George Pickens has signed his franchise tag yet, so we don’t know his exact value. Sure, he might make more elsewhere, but on a team already paying a primary wide receiver $34 million a year, you’re not getting a market-setting contract opposite CeeDee Lamb.
That’s just reality. This is the art of business and negotiations—if companies gave blank checks to everyone, they’d go broke. The salary cap is basically a budget to pay everyone, and with the Cowboys employing around 1,200 people, this isn’t a mom-and-pop shop.
Somehow, though, some folks think the player should get everything—but that’s not how business works.
They tried that with Aubrey last September, offering him $6.8 million. It was barely the highest salary at the time, but it would have made him the highest-paid kicker. Even now, with two other kickers getting new deals, he’d still hold that title.
But you know what he did? He said no. That’s on him, not Jerry, because expecting Jerry to pay Aubrey $10 million just because Aubrey asked for it isn’t how business works.