Jerry Jones just announced that the Dallas Cowboys are partnering with H-E-B

[cowboys5xsbs]

 

[big dog cowboy]

So, in plain English: H-E-B is essentially buying the Cowboys' grocery/pharmacy sponsorship category and getting Cowboys branding, stadium activations, advertising access, player appearances/content, promotions and community involvement in return.

More $$$$$$$$$$$$$$. It's good to be Jerry.

 

[Yobwocs]

lmao. I forget HEB is a Texas store. I knew an HEB holic back in my Texas days.

 

[diamonddelts]

It's good to be Jerry.

Not unless you're into looking like the Crypt Keeper.

 

[LonnieElam]

Ok.

 

[cowboys5xsbs]

 

[Tabascocat]

I’m surprised it took this long honestly.

 

[DanTanna]

The Texans have been sponsored by HEB for many years. Deshaun Watson had tons of commercials, mostly body oils and stuf.

 

[Pompey-Cowboy]

Okay, i wish JJ would invest ALL his time doing stuff like this, its what he is genuinely good at. Now if he would employ a GM to take care of football stuff, it would be better for everyone right?

 

[DandyDon52]

HEB is wasting alot of $, it isnt going to help their business lol
So many stupid business's and whoever runs them just give jerry millions for nothing.

 

[Kwyn]

Seeing the players being , hmm, rented out for these types of events is annoying. Hope they all got sponsorship deals from HEB

 

[BotchedLobotomy]

Not knocking JJ for pulling stuff like this off, but no other GM in pro sports is dedicating his time on things like this.
There's no other pro sports franchise that has a part time GM and it's a big reason we are in the 3 decade long SB drought.

Hire a real football GM and spend the remaining years you have left on doing stuff like this.

 

[CowboyFanInLexKy]

I've said this for years.... Jerry is a genius in regard to marketing. And he is..... As far as being a football guy and a GM, not so much....

 

[john van brocklin]

So, in plain English: H-E-B is essentially buying the Cowboys' grocery/pharmacy sponsorship category and getting Cowboys branding, stadium activations, advertising access, player appearances/content, promotions and community involvement in return.

More $$$$$$$$$$$$$$. It's good to be Jerry.

Not so much for fans.
The cowboys are a bloated cash cow
A failure on the field
But gotta love that Forbes championship!

 

[morat1959]

Whoop de do. I want to puke every time I see Jones face.

 

[MizzouCowboy4]

lmao. I forget HEB is a Texas store. I knew an HEB holic back in my Texas days. love heb

 

[MizzouCowboy4]

Love heb. Stock up when in texas

 

[plasticman]

So long, Kroger!

 

[blueblood70]

So, in plain English: H-E-B is essentially buying the Cowboys' grocery/pharmacy sponsorship category and getting Cowboys branding, stadium activations, advertising access, player appearances/content, promotions and community involvement in return.

More $$$$$$$$$$$$$$. It's good to be Jerry.

It's a drop in the bucket, and people shouldn’t be worried about this. Advertising is essential for businesses to thrive—that’s what keeps them running. Some seem to forget that the NFL is a business, built by billionaires to generate massive profits and provide financial advantages like tax shelters. Every owner and their staff focus on maximizing revenue. Fans may hope for a great product, but the reality is that money drives decisions. This isn’t just about Jerry; every owner starts their day checking spreadsheets and strategizing for profit. Thinking otherwise is unrealistic,

success in business always prioritizes money.



And I know that not all these businesses are structured like Exxon or other Fortune 100 companies, but they are designed to generate profit. Making money is always the primary concern for any business owner, and even a small loss prompts them to seek new partners. By the way, I’m willing to bet H-E-B approached the Cowboys, not the other way around, that’s how the Dallas Cowboys operate.

They don’t need to chase marketing opportunities; those opportunities come to them.

With H-E-B expanding further in the DFW area, their marketing team likely needed more ways to drive revenue, which led them to approach the Cowboys about a potential partnership.


Look, I'm just sharing a thought here.

As I mentioned, I suspect AT&T approached the Cowboys for the stadium naming rights more than the Cowboys pursued AT&T. I understand fans may not like this perspective, but the Dallas Cowboys are one of the most recognizable sports franchises globally, comparable to the Yankees, Lakers, Dodgers, or Manchester United. They are more than just a team; they are a unique, living entity. While some may view Jerry as solely focused on money, it’s important to recognize that financial success is simply a priority for any business owner, just as it is for him.

 

[MizzouCowboy4]

So long, Kroger!

Kroger is ️