Doesn't have a lot to do with his day job but as a commercial actor, he's what Twizzlers are to beef jerky.
However, not as bad as those really stupid ads using Miles and Spurrier for Dos Equis. I have to pull up a pic of the most interesting man in the world to drink one.
The expectations of people for pro athletes doing commercials is very low, they know they're not actors and I've seen a lot worse. And people in ID could care less, he's a local hero and the OC of the team that keeps picking their players.