You are aware that the owners share the playoff revenue?
They share the TV revenue and ticket revenue. But if I'm not mistaken, concessions and parking go to the home team. Also, there's a fair bet that making the playoffs also factors into all the sponsorship deals that teams ***** themselves out for, likely with triggers that raise the payout if the team makes the postseason.
So there's absolutely money in it for NFL teams who host playoff games.
It's just not make-or-break money the way some poorer teams claim (likely falsely) in other sports, where it's common for NHL or MLB or NBA teams to claim they'll only turn a profit if they make the playoffs or make a run past the first round of the playoffs.
At any rate, I don't care at all who wins the division if it's not us, regardless of who won the division the previous year. I can't possibly think of a dumber reason to want the team to move down from 5 to 19 in the draft. We'll be starting at least 5 backups on offense and at least 4 or 5 backups on defense. This is the team you're dying to see trade a top 5 pick for the chance to see what they can do in the playoffs?
In 1998, the Titans lost out down the stretch and cost themselves a playoff berth. We won out down the stretch and won ourselves a playoff berth in '98. We did nothing with our playoff berth, as we embarrassed ourselves in a home loss to Arizona (and we were a 10-6 team that wasn't starting 9 or 10 backups). The Titans went on to make the Super Bowl the next year, while we got worse, going only 8-8 in 1999 (and not having another winning record or playoff berth until a full 5 years after '98). Why? Because the Titans got to pick higher than we did, and they got DE Jevon Kearse while we had to settle for DE Ebenezer Ekuban. Was the playoff berth in 1998 worth it? Nope. Is a 2020 playoff berth likely to be any more worth it? Nope.