Don't know if you've been following this but the thinking that a captive audience would be a ratings bonanza has not happened and in fact the TV nets are doing make goods and discounting the rates because of the 25% drop in viewership. It was off almost 50% on Thanksgiving. This is unheard of to be discounting rates on the NFL.
In case you haven't noticed, the commercial load has increased and the same tired ATT, Progressive, State Farm, Toyota ads are hard to avoid along with every prescription drug with s=ide effects as bad as what they're designed for. It is overkill to the point of really being interested in the game to stay with it. I find myself drifting and checking out what's going on elsewhere.
There are several reasons floating out there, one of which we cannot discuss here, but I do not think this is temporary, I think the NFL and the nets are going to have to adjust to what I think the real enemy is, choices. And I have seen some ad men addressing this as the challenge.
TV nets don't usually try to counter NFL programming and in fact will promote games on other nets but the new kids on the block, Netflix, Amazon, Apple, Disney, Hulu, Peacock and HBO MAX don't have to worry about that, they just keep cranking out the productions. And advertising them during the games.
It does sound logical that live sports would get a boost with a stay at home audience but all of them were off and not just by a little, MLB. NBA, NHL were in the dumpster. And the once impervious NFL joined them and with TV deals coming up tied to the cap, this will be most interesting to see where this goes.
Some will say this is temporary. Like some said the NFL ratings would go through the roof. I don't think so.