viman96
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It's actually not new technology. a 7-10k handheld camera. some dude is walking around with it in End Zones filming the shots. but it does add something cool.
But it is new to a lot of people and it is new for live action NFL games.
Supposedly the Cannon lens is not a $30k+ lens and is in the "affordable" range for many. For lens geeks that could easily be $10k-$20k.