The broadcast partners include the Joneses, who are always more than willing to pass their expenses on to the fans. I know about supply and demand enough to know that those folks involved in paying more for their product to be televised are likely to pass that expense on to those receiving the product in question. I'm not trying to protect the TV networks. Protecting the fans, who are the ultimate benefactors of additional expenses is my consideration. The broadcast partners will be the ones demanding more money for their product in the final analysis. The benefactors getting the goodies are always the ones ultimately being charged for the additional expense. It's always the "little guy" who pays in the end. That's you and I, my friend.
It will not be the owners passing along expenses, they will be gaining from the TV contract.
Well, eventually they will pass it on. As products they buy for concessions will eventually go up, so they the prices will as well for the fans. When I had my season tickets, I would eat before I went to the games. And bought 2 beers, one before the game and one at half time, so cost me like $18. However many times I just bought a Dr. Pepper, for $5 or $6, can't remember, and it lasted me into the 3rd quarter.
You are correct, the mass population will pay for it in the end. Even those that do not watch football. That new car one wants / needs to buy, well, that MSRP will go up by oh, say, $2,000.
Those beer commercials, expect to pay more now. Not just in the stores, but at your local watering hole as well. A bag of Doritos, will go up at least 50¢.