for a burger that is so incredibly average, it makes no sense for McDonalds premium burgers (big mac, quarter pounder) to be so expensive. and it's a to Each his own preference and taste, but I just don't care for the Big Mac and that soggy Mac sauce and fake, add water onions taste and shredded lettuce. as a child I tore it up (McDonalds) because my puberty taste buds just didn't know any better and just about any junk drive thru tasted good. I don't even care for their Fish Filet like I used to as well, ditto for their sundae. Only their French fries still reigns supreme, ..and I cannot resist their McRibs when it's promoted on limited time only.