Brady is a guy who thinks a lot more of himself than he wants to let on. He's gone so far down the rabbit hole of pretending to be a "vanilla" guy that he almost can't be a real dude sometimes.
The most awkward moment is when they gave him his flowers - because they know how insecure he still is...it drove his greatness for goodness sakes - and recounted his first TD. A light-hearted moment as the sideline reporter passed the baton back up to the booth. Brady's AWKWARD response, "Awww...how do you expect me to remember THAT? It was such a long time ago..." as if he was too embarrassed for the moment.
Between the hairplugs and the fake persona ...that's the very reason you took this job is to have every moment to remind people you are the best.
I don't mind his ego...he's 1000% earned it. I mind that he LIES about it...and it comes through on his broadcasts.