Life is about perspective. If signing up in an app, watching game, then clicking cancel is a HUGE deal (your word, all caps) then I’d hate to see how you handle major life events like death, job loss, divorce, health scares, etc. I highly doubt someone dedicated/engaged enough to the NFL to have a Cowboys forum user name and regularly post is going to “be the last time you ever watch the NFL” because they introduce another paid partner to watch content. You’re dramatizing and over exaggerating. In all honesty, if you stopped watching the NFL, no one really would care. NFL rules supreme. It’s the highest rated program week after week.