OmerV
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If they are using salary cap dollars anyway, why wouldn't they want to use them to build the best team? What would be the point of intentionally deciding to be mediocre if it doesn't save a dramatic amount of money?The Cowboys value relevancy. Not winning.
As long as they can hang out in the middle and possibly get a home wild card game they are happy with those results and won't do anything to try and breakthrough that.
That's the secret sauce.
When you have the most valuable sports franchise in the entire world you win the Superbowl of business every year that you maintain that.
I'm sure it's not lost on Jerry that he was able to buy the team for $140 million and that the team started to dramatically increase in value after it started winning in the 1990's.