The Cowboys have informed season-ticket holders they will use variable ticket pricing this season, Stefan Stevenson of the Fort Worth Star-Telegram reports. That means lower ticket prices for the team’s two home preseason games but more expensive regular-season tickets.
“We are always evaluating feedback from our Season Ticket Holders and adjusting policies based on that feedback,” the Cowboys wrote in an email to season-ticket holders. “Historically, all tickets were priced the same for each home game, including both preseason games. Beginning with the 2019 season, this variable ticket pricing will result in a decreased price for preseason and a higher rate for regular season home games.”
The best seats at AT&T Stadium, which are the first two sections between the end zones on either side of the field, are $410 for regular-season games in 2019. The same seats are $210 in the preseason.
Two season tickets in the best sections at AT&T Stadium will cost $7,400, parking not included.
The cheapest seats at AT&T Stadium will go for $35 in the preseason and $85 in the regular season.


Best seat in the house. No lines at the bathroom, nor food court, the alcohol's cheaper, and so is the food.Lol, they can keep those tickets.
I like my couch a lot better.
FA's cost money. They also know they are a playoff team this year. So they will raise ticket prices. But if they start tanking like 2017 watch the prices drop.
I don’t get it, how would some of you be able to brag how the Cowboys are one of the most valuable franchises in the world with out these increases? This is what happens when you’re a fan of the most popular team in the NFL.
Oh well, I stopped giving my money to Jerrah years ago because he’s a greedy (I’m at a loss of words that won’t cause me to get a warning) that hasn’t won jack in over twenty years but continues pull stunts like this. Good thing for Jerry that ticket prices aren’t based on playoff results.
Hope you don't really believe that Jerry would entertain lowering ticket prices just because his team sucks.
It’s called capitalism. Supply and demand. Sucks for the middle class and below. At least TV is a lot cheaper.
Actually, I would have guessed those seats were higher priced than that.The best seats at AT&T Stadium, which are the first two sections between the end zones on either side of the field, are $410 for regular-season games in 2019.
