The Jerry Jones “process” as a GM:
- Never EVER stop the sales pitch. Always sell, market, sell, market, etc.
- Build up fan expectations regardless of any likelihood of it happening.
- Hire a head coach who will allow you to speak at any time on any subject you choose, allow you to influence the locker room, allow you to select assistant coaches, and any do anything else you want at any time.
- Remind fans that your franchise is #1 in revenue and value.
- Spend lots of time (during football season) lining up boxing matches, concerts and tractor pulls for your beloved ”stayjum”.
- When on field failures occur deflect and imply blame onto your puppet head coach, assistants and the players. They are all disposable.
- Send your lazy, entitled son out regularly on the radio and other public formats to remind fans we can never afford any players because of the salary cap.
- In fact, when in doubt about making personnel moves or signing your own players ALWAYS blame the cap.
- If fan unrest occurs because of losing, make some kind of bold move (whether advisable or not) to make it appear you’re taking action.
- After a really bad loss throw in some meaningless phrases to appear you are about to make changes: “I’m ALL IN”, “I get it big time”, “I’m going to make some people uncomfortable”, etc.
- Then change nothing.
- Agree to any and all media interviews; especially Stephen A Smith.
- Fire everyone but yourself and the kiddos then….
- See step 1.
15. And all of this keeps the fans talking about the Cowboys. Therefore back to step 1.
16. Here we are. Talking about them still. Back to step 1.
Fans Steps
1. If fans want change then stop with Jerry’s step 1. Then the other steps will not happen.
2. But fans can’t stop so it will not change.