He should be all about making money. Look at teams like the Raiders or the Chargers who have no idea where home will be next season because they don't have anyone with the vision to stay ahead of the curve monetarily. The Jaguars are as close as you can get to a brand new club and they have to go to England every year to break even.
As far as caring about the team, we've all seen him go all in with players like Haley, or Hardy, or Gregory. He is what he is, a gambler. But those moves were made to try to put a good team over the top. He has also fought for his suspended players when he could. He used whatever pull he had to help Michael Irvin, Josh Brent, and Pacman Jones.
Some just will never like Jerry. But I can't honestly say that he doesn't want to make the Cowboys a better team.