Dos Equis Man... The Most Interesting Pitchmen in the World

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By Amy & Nancy Harrington, GetBack.com | Wednesday, June 3, 2009, 9:10 PM

Who is "The Most Interesting Man in the World"? According to Dos Equis, which introduced the hugely popular character in 2007, "his reputation is expanding faster than the universe." So how could we not be intrigued? Personally, we need to know more.



But Dos Equis isn't giving up the ghost. Jonathan Goldsmith, who plays the suave older gentleman has been unavailable for comment, no doubt at the behest of the company that hoped to preserve the mystique of their pitchman by casting an unknown actor.



[Video: See the Most Interesting Man in action.]



We were hoping we could seek Goldsmith out during the Dos Equis-sponsored 14-city multi-cultural circus road show called "The Most Interesting Show in the World." But according to a company spokesperson, "Unfortunately, he has been detained, counseling tribal mystics in Swaziland, and cannot attend the tour." Clearly, this will not be our opportunity to find out more about the sophisticated man.



Inspired by the king of carpe diem himself, we chose to push forward on our own to get the facts. We weren't surprised to find out that Goldsmith is an actor, but we were giddy to uncover the treasure trove of bit parts he played in the cheesiest TV shows from the '70s, '80s, and '90s. Goldsmith made guest appearances on over 45 series throughout the last 30 years, including "Hawaii Five-O," "Eight Is Enough," "The Rockford Files," "Barnaby Jones," "Charlie's Angels," "CHiPs," "The Fall Guy," "Dynasty," "T.J. Hooker," "Knots Landing," "Hardcastle and McCormick," "Knight Rider," "Magnum, P.I.," "MacGyver," and "Murder, She Wrote." No wonder "even lucha libres remove their masks in his presence." Yet his longest run on prime time was a 13-episode stint on "Dallas" in 1989. Want to see what he looked like as a sniveling thug and much less interesting character actor back in '85? Check him out in this classic "A-Team" episode.



See the A-Team episode starring Goldsmith here:









And yet, that's all we could find. No date of birth. No tales of a childhood in some exotic land. No accounts of a swinging singles apartment building in the '70s or a string of bad marriages and paternity suits. So we've decided to let it ride, just as he would want us to, and enjoy the fact that "his beard alone has experienced more than a lesser man's entire body." If you're still yearning to find out what makes T.M.I.M. tick, you can ask him yourself… if you dare. Naturally, he has his own Facebook page because, of course, he's interesting.



The Most Interesting Man is just the latest fictional character we've grown to love over the years. Wonder what happened to your favorite pitchmen, -women, and -children from the '60s, '70s, and '80s? Read on to find out who made the list and where they are today.



Mr. Whipple for Charmin

The actor behind this American TV-commercial icon actually had quite an international background. Dick Wilson was born Riccardo DiGuglielmo in England to an Italian father (also a vaudeville performer) and an English mother (a singer). When Riccardo was still a baby, his family moved to Canada, where he landed his first radio role at the age of 15 and changed his name to avoid typecasting. He took time out from his comic dancing career (you heard us) to fight for the Royal Canadian Air Force during the Battle of Britain in World War II (yes, we're still talking about the toilet-paper guy). When the war ended he moved to the U.S., where he worked in TV on shows like "Maude" and "Fantasy Island" and in the films "The World's Greatest Athlete" and "The Incredible Shrinking Woman." But Wilson's true success came as Charmin pitchman Mr. Whipple. From his first commercial in 1965 (filmed, appropriately enough, in Flushing, N.Y.) to his 504th spot some 30 years later, Wilson begged curious customers, "Please don't squeeze the Charmin." He worked just 12 days a year and raked in $300,000 annually. Not a bad gig.





Mikey for Life Cereal

Between 1972 and 1985, real-life brothers Mikey and… whatever those other two kids’ names were… sold us Life cereal with this simple catchphrase: "He likes it! Hey, Mikey!" But despite all the urban legends you've heard, rest assured that John "Mikey" Gilchrist and his still-nameless brothers are alive and kicking. No, Mikey did not have a bad liver. No, Mikey did not die from mixing Pop Rocks with Coca-Cola (we're not saying he never mixed them, we're just saying it didn't kill him if he did). Regardless, these days Mikey works as an advertising account manager in New York and, we can only imagine, is still enjoying life.





Ol' Lonely for Maytag

Vaudeville performer, Broadway actor, and TV and film star Jesse White had already enjoyed a very full career when at the age of 50 he was cast as the Maytag Repairman, also known as Ol' Lonely. In real life White wasn't lonely at all. He was married to wife Celia for 55 years (until his death in '97) and had two daughters, Carole Ita and Janet. You might remember Carole Ita; she played red headed hussy Big Rosie Greenbaum on "Laverne & Shirley." But White wasn't the only Maytag fix-it man. He was replaced by "WKRP in Cincinnati's" Gordon Jump in 1989.





Madge the Manicurist for Palmolive

As Madge the Manicurist, Jan Miner told women they were "soaking in it" ("it" being Palmolive Dishwashing Detergent) for 27 years. But out of her smock, she had a pretty full career. Miner started as a radio star, voicing Della Reese on "Perry Mason" and Mary Wesley on "Boston Blackie." As a theater actress she worked on Broadway and with the American Shakespeare Festival in Connecticut. Her film roles included the part of Lenny Bruce's mother in the movie "Lenny." Still, she'll always be remembered as Madge. Not just in America, either. The manicurist didn't just soak stateside hands -- she recorded the commercials in French, German, Danish, and Italian. Can you say, "Si sta mettendo a bagno in esso"?





Mason Reese for Dunkin Munchkins

Reese was the pint-sized king of product pitchmen in the '70s, making commercials for Underwood Deviled Ham and Dunkin Munchkins, among others. The precocious redhead parlayed his popularity into appearances on "The Mike Douglas Show" and "Saturday Night Live with Howard Cosell" but couldn't draw an audience to his own short-lived series, "Mason," in 1977. Despite regular appearances on the "Howard Stern Show" in the '90s, like so many child stars, he faded away. Reese recently resurfaced to announce the opening of his third New York hot spot, Destination Bar and Grille (he also ran a lounge called Nowbar and co-owns the restaurant Paladar). He's hoping to pour drinks and find love in his new hangout, but don't look for him on TV anytime soon. About eight years ago he pitched a sitcom with Gary Coleman about eight years ago about two child stars turned P.I.'s, but, shockingly, no one was buying what Reese was selling this time around.





Rosie for Bounty Paper Towels

Nancy Walker had as great a career as any 4'10" tall character actress could dream of having. She was a Tony-nominated Broadway star who appeared in productions like "Phoenix '56," "Do Re Mi," and "On the Town." She worked in TV for 50 years on everything from "Family Affair" to "McMillan & Wife" to "Rhoda" to her own short-lived series, "The Nancy Walker Show." She even got behind the camera and directed TV ("Rhoda," "The Mary Tyler Moore Show," and "Alice") and one feature film, the 1980 disco dud "Can't Stop the Music." But for 20 years she was known as Rosie, the diner waitress with a love for Bounty paper towels, "the quicker picker-upper."





Avery Schreiber for Doritos

Schreiber was more than a Doritos pitchman. The improvisational actor got his start in Chicago at the Goodman Theater and then as part of the legendary Second City troupe. There he teamed with Jack Burns, his partner on comedy records and co-host for the 1973 summer replacement series, "The Burns and Schreiber Comedy Hour." He made frequent appearances on such shows as "Chico and the Man" and "Match Game" but will be remembered for a moustache that would make Gabe Kaplan's wilt with shame. The man is gone, but his name lives on at a small theater dedicated to him in North Hollywood, California.





Fred the Baker for Dunkin' Donuts

Training alongside future legends like Tony Curtis and Rod Steiger at New York’s Dramatic Workshop, Michael Vale probably didn’t expect to make his name in commercials (more than 1,300 of them). Well, he did. Not once but twice. In the 1970s Vale sold dairy products for Kraft Foods' Breakstone cottage cheese and sour cream. Then in 1982 he woke up to find it was "time to make the doughnuts" as Dunkin’ Donuts' "Fred the Baker" -- a role he would play for 15 years. But the best experience of Michael's career? According to the actor, it was working with Sir Laurence Olivier as a jewelry salesman in the 1976 film "Marathon Man."





Frank Bartles and Ed Jaymes for Bartles & Jaymes

In 1984 the E. & J. Gallo Winery was looking for two men to sell their new brand of wine coolers, Bartles & Jaymes. But rather than turn to Hollywood casting agencies and pick from the usual talent pool, they went with two unknowns. David Joseph Rufkahr (an ad exec) would play Frank Bartles, and Dick Maugg (a general contractor) would play Ed Jaymes. Not that a lot of experience was needed. In the spots Bartles would address the camera directly while Jaymes sat silently by his side. The ads ran from 1984 to 1991, then the men faded back into obscurity. But, needless to say, they thank you for your consideration.





Clara Peller for Wendy's

In 1985 retired character actress and manicurist Clara Peller made a huge mistake: she found the beef. Worse yet, she found it in a jar of Prego Plus pasta sauce. Her bosses at Wendy's were not pleased. They had given the 81-year-old her big break just one year earlier. It was a short run, but it had a big impact. Clara's “Where’s the beef?” catchphrase even found its way into Walter Mondale’s lexicon during the 1984 Presidential campaign. Clara made a few appearances in films like "Moving Violations" and on specials like "Wrestlemania 2," before passing away in 1987.





Wendy Kaufman for Snapple

When Kaufman was a kid she wrote one fan letter to Greg Brady and he never answered. It was a scarring moment for any prepubescent girl with a crush. But Wendy took that pain and used it for good. As an employee at a little company called Snapple Beverage Corporation (co-founded by her best friend’s dad), Wendy took it upon herself to answer customer fan mail. When the company’s ad execs heard about her, they decided she should be the face -- or head, as it was -- of the iced-tea drink, putting her in commercials as the tiny head poking out from behind a big desk, answering letters from devoted drinkers. And so she was for a good run in the '90s. Since then Wendy's made a few appearances in TV and film (like playing herself in "Vegas Vacation") and competing on "Celebrity Fit Club 1 & 2." But Wendy was never an actress, just an employee with a heart. So these days she can be found working on fitness clothes for plus-sized women and every once in a while in the classrooms of John Jay College of Criminal Justice, where she had once been accepted pending completion of a probability and statistics class. Her intense fear of mathematics kept her from enrolling full time.

http://tv.yahoo.com/blog/the-most-interesting-pitchmen-in-the-world--379
 

Yeagermeister

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I heard on the radio the other day that "Smiling Bob" from the Enzyte, or however it's spelled, commercials disappeared not long after the founders of the company were busted for fraud.
 

PullMyFinger

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Yeagermeister;2801145 said:
I heard on the radio the other day that "Smiling Bob" from the Enzyte, or however it's spelled, commercials disappeared not long after the founders of the company were busted for fraud.


Probably mobbed by a bunch of ugly women like on the commercial.
 

DemonBlood

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I don't get why the ads are popular...seeing as it's just a huge rip-off of Chuck Norris.
 

theogt

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DemonBlood;2801391 said:
I don't get why the ads are popular...seeing as it's just a huge rip-off of Chuck Norris.
...which was a huge ripoff of the Bill Brasky skit on SNL.
 

DemonBlood

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theogt;2801393 said:
...which was a huge ripoff of the Bill Brasky skit on SNL.

That was not a skit...Big Bill was real damn you! :(

http://img411.*************/img411/6488/braskyhz1.jpg
 

Danny White

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I absolutely hate those Dos Equis commercials.

The tagline at the end has to be one of the most poorly-thought-out lines ever:

"I don't always drink beer, but when I do, I prefer Dos Equis."

Wow, what a strong recommendation. :rolleyes:
 

BrAinPaiNt

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DemonBlood;2801400 said:
That was not a skit...Big Bill was real damn you! :(

http://img411.*************/img411/6488/braskyhz1.jpg

http://2.bp.blogspot.com/_c6ImA-vA_8U/SYIWziifiBI/AAAAAAAAAB4/yDOaIRy4f-s/s320/Its-Still-Real-to-Me-******.jpg

It's still real to me.
 

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Danny White;2802244 said:
I absolutely hate those Dos Equis commercials.

The tagline at the end has to be one of the most poorly-thought-out lines ever:

"I don't always drink beer, but when I do, I prefer Dos Equis."

Wow, what a strong recommendation. :rolleyes:

It's actually one of the best, in my opinion. If they are building up the mythos of that character being the most interesting person in the world, being world traveled, suave, etc. it makes zero sense for him to say, "I only drink Dos Equis".
 

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TheCount;2802526 said:
It's actually one of the best, in my opinion. If they are building up the mythos of that character being the most interesting person in the world, being world traveled, suave, etc. it makes zero sense for him to say, "I only drink Dos Equis".

it doesn't make much better sense to infer that you'd rather not drink Dos Equis
 

TheCount

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JerryAdvocate;2802597 said:
it doesn't make much better sense to infer that you'd rather not drink Dos Equis

He doesn't. He says when he drinks beer, he'd rather drink Dos Equis. It would make sense that a guy so celebrated would drink other things as well.

If Lance Armstrong comes out and says I don't always eat fast food, but when I do, I prefer Burger King, how is that a weak endorsement for Burger King?
 

Danny White

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TheCount;2802526 said:
It's actually one of the best, in my opinion. If they are building up the mythos of that character being the most interesting person in the world, being world traveled, suave, etc. it makes zero sense for him to say, "I only drink Dos Equis".

I tend to over-analyze commercials, so I hesitate to get into a whole deconstruction of this ad campaign for fear of delving into it much deeper than anyone is really interested...

Suffice it to say that I just think that whole campaign is conceived on a potentially good concept but is poorly written and produced from beginning to end.

Line by line, it's obscure, filled with non-sequiters, and I have to believe that the image that they're painting is a turn-off to most beer-drinkers.
 

Bob Sacamano

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TheCount;2802631 said:
He doesn't. He says when he drinks beer, he'd rather drink Dos Equis. It would make sense that a guy so celebrated would drink other things as well.

If Lance Armstrong comes out and says I don't always eat fast food, but when I do, I prefer Burger King, how is that a weak endorsement for Burger King?

he's still infering that he'd rather not eat at Burger King

it's not a strong endorsement

he should have just said my favorite beer is Dos Equis
 

Kangaroo

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How can they leave off

Lesley Ann Machado
The hot chick from the Rosetta Stone Commercials
 

TheCount

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Danny White;2802781 said:
I tend to over-analyze commercials, so I hesitate to get into a whole deconstruction of this ad campaign for fear of delving into it much deeper than anyone is really interested...

Suffice it to say that I just think that whole campaign is conceived on a potentially good concept but is poorly written and produced from beginning to end.

Line by line, it's obscure, filled with non-sequiters, and I have to believe that the image that they're painting is a turn-off to most beer-drinkers.

I'm interested, I work in the field. If you want to bore each other over PM's we can do that, or bore everybody here. :laugh2:

I certainly agree that the commercials aren't aimed at the college kid pounding the cheapest thing they can get their hands on, or the pretend tropical beers like Corona but if you look at beers like Stella Artois, I think that's the market they are aiming for with Dos Equis at this point.

JerryAdvocate;2802800 said:
he's still infering that he'd rather not eat at Burger King

it's not a strong endorsement

he should have just said my favorite beer is Dos Equis

How is he inferring he'd rather not eat at Burger King? Because he doesn't ALWAYS eat Burger King?

He is actually quite explicitly saying "my favorite beer is Dos Equis".
 

Bob Sacamano

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TheCount;2802862 said:
I'm interested, I work in the field.

no wonder commercials as a whole suck dong:p: :D

TheCount said:
How is he inferring he'd rather not eat at Burger King? Because he doesn't ALWAYS eat Burger King?

1st of all, Lance Armstrong wouldn't advocate a greasy burger joint, and 2nd of all, he would be inferring that if he chooses to pig out, he would eat at Burger King

TheCount said:
He is actually quite explicitly saying "my favorite beer is Dos Equis".

when I drink beer

sounds like the most exciting man in the world only drinks beers when he's bored
 

MetalHead

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Kangaroo;2802804 said:
How can they leave off

Lesley Ann Machado
The hot chick from the Rosetta Stone Commercials

I remember her for her show on Univision..."Control".
 

TheCount

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JerryAdvocate;2802951 said:
no wonder commercials as a whole suck dong:p: :D

That's because you're watching too much Gossip Girls and The Hills! You keep wondering why you only see tampon, lipstick and shampoo commercials.


JerryAdvocate;2802951 said:
1st of all, Lance Armstrong wouldn't advocate a greasy burger joint, and 2nd of all, he would be inferring that if he chooses to pig out, he would eat at Burger King

Yes, that is the point I'm getting at. The most interesting man in the world has seen and done everything, beer is a very small part of that but the guy prefers Dos Equis when he's not drinking virgin blood or whatever he survives on.

JerryAdvocate;2802951 said:
when I drink beer

sounds like the most exciting man in the world only drinks beers when he's bored

He's the most interesting man in the world, not the most exciting. He's seen and done everything, he's not going to go ape **** over a can of Budweiser.
 

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TheCount;2802862 said:
I'm interested, I work in the field. If you want to bore each other over PM's we can do that, or bore everybody here. :laugh2:

I certainly agree that the commercials aren't aimed at the college kid pounding the cheapest thing they can get their hands on, or the pretend tropical beers like Corona but if you look at beers like Stella Artois, I think that's the market they are aiming for with Dos Equis at this point.

OK, I'll go in order:

First we start out with a jai alia clip... possibly the most obscure sport you could pick to show to an American audience. I understand that they're trying to make him look exotic, but I think it misses the mark.

The voice over says: "His reputation is expanding faster than the universe" ... an extremely obscure compliment on many levels.


Next scene, he's walking around in the dark in his tux with a flashlight while some black guy in his group looks conspicuously nervous. The whole scene is a big "what the hell" moment, mitigated only by the fact that he's got some hot chick with him (a beer-selling staple and one of the few areas where this commercial seems to hit the mark).

The voice over adds: "He once had an awkward moment... just to see how it feels." Seriously, this is the best they can come up with to establish the bona fides of the "most interesting man in the world"? This is another quizzical line that undercuts itself, much like the "I don't usually drink beer but I guess if forced to I'd choke down a Dos Equis" line.


Third scene... he's doing some sort of ninja or samurai training. At least this scene makes more sense than the late night hike scene that we just saw. The voice over contradictorily states: "He lives vicariously... through himself." Again, it's kind of a clever line, and I see what they're trying to get at... he's so cool he doesn't have to live vicariously through anyone. But the end result is an oxymoron. It's also funny because the whole point of the commercial is to get the viewer to try to live vicariously through this guy by drinking Dos Equis... yet in the commercial itself, they mock those who try to live vicariously through others.


Final scene, he's boating with some hotties and we're introduced to the fact that he's the most interesting guy in the world. Again, no complaints with trying to sell beer with hotties, but this is the most cliche beer ad technique in the world. Heck, they managed to sell beer with a bull terrier simply by surrounding him with hotties. It's such a cliche it inspired the best parody ad of all time with the "Schmitt's Gay Beer" ad on SNL.


Then we get the set piece... again surrounded by young hot chicks (although there's another, much younger, dude at the table with him which makes it seem like he's maybe taking his kids out for beer after a long night of sword fighting, hiking and boating). Then we get the weakest endorsement I've ever heard in a commercial (at least until Lance Armstrong starts hawking Whoppers). :D


Oh, and I almost forgot... the whole thing caps off with yet another tag line that undermines the whole campaign: "Stay thirsty, my friends."

Isn't beer supposed to quench your thirst? Is he suggesting we stay thirsty by avoiding Dos Equis? Or he is warning us subliminally that even if we drink this beer we'll still "stay thirsty"? Maybe if we really want to quench our thirst, we should drink whatever it is he prefers to drink when he's not swilling Dos Equis... probably a scotch on the rocks.


[youtube]p2SSZA0CjdQ[/youtube]


A commercial in a similar vein, that I think is much much more effective is the "David Abernathy" commercial for Cars.com.

It has the same premise, but is much more clever and far less obscure and it accomplishes it's goal, rather than undermining it like the above ad does.


[youtube]DaIdI_5c0Kw[/youtube]
 
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