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Crazy as it sounds Subway is who's hurting DQ. For years DQ was the only place to eat in these small towns and if you were traveling through rural Texas in the 80s and 90s DQ was your road food. Now there's a Subway in every convenience store in these same towns that is cheaper, healthier, and quicker. You can stop for gas, pee, grab a foot long, clean your windows, throw a bag of ice in the cooler, score some Skittles, and get a couple of scratch offs in half the time it takes to get through DQ.
That makes a lot of sense.