Who is being negative? Ive coached for 20 years and I just dont believe in that stuff. You go to practice everyday and bust arse. You play as a team, or you dont. I just dont like seeing artificial motivation through slogans that I just think are total BS. Does it hurt? nah. Is it a big deal? Nah. It just doesnt fit my coaching style/personality, which is very honest, straight forward and to the point. If you need amoto to believe in yourself at the pro level, you got some serious issues IMO.
Its kind of like when we hear players or coaches talk about how great everyone gets along and how great the team's comraderie is. You ever notice that almost always seems to be the case with the team that is winning at a high clip? You ever hear a member of the browns from the previous 7 seasons talk about great comraderie? You cant measure this stuff.... thats why its all BS to me.