ESPN has a terrible business model.
They perverted sports journalism which has helped to pervert sports in general. To make matters worse they are entirely unwilling to adapt to the digital age. People are cutting the cord left and right, ironically, sports is probably cable's top savior at the moment.
Disney owns ESPN and they would rather keep the cash flows as is for now than try to drastically alter their model. What's the easiest way to maximize profit if you can't increase or even maintain revenue? Cut costs... Hence the massive layoffs and salary cuts.
ESPN isn't the only one hurting right now either. Fewer and fewer people are watching sports on cable (fewer and fewer people have cable).
Sports and sports journalism need to return to their roots and also disassociate themselves from cable which is a dying service in its current form.
If I'm ESPN, I would try to make deals with Netflix, Amazon, and Youtube. I believe they're already doing so, but their margins are going to be way thinner than their chief cable days. Many networks are moving to push ESPNs margins even lower or exclude them entirely.
I saw what ESPN thought they could push a standalone service for... 20 to 30 dollars per month... which continues to highlight how dense they are. Most IPTV services have a model that runs about 20-30 but gives you much more than ESPN.
ESPN is LESS valuable than Netflix, but thinks they can charge more than double their prices? It's ridiculous. They currently get about 8 dollars per subscriber, but that's heavily subsidized by a ton of subscribers who don't really watch ESPN. So instead of creating a model that would expand their subscriber base, they think they'll be able to extort ridiculously high prices from their steady users as if they can't get the services elsewhere...