I would like to make two other suggestions.
First, I would like to see Toby Keith's "Should've been a Cowboy" played after wins, and the fans stick around to sing it. Maybe the lyrics on the screen could help at first.
Secondly, some of us go to the games on a regular basis already. I propose that we form a Cowboyszone Gameday Crew. What this entails is a group of us who meet before the game, engage some of the fans, try to get everyone going. Maybe do a tailgate or meet at a restaurant before, pass out some flyers to the other fans with important game notes, points of interest, our new traditions and reminders to shut up when we have the ball and maybe a team roster.
After the pregame, on a rotating basis, we keep our CZGC in the same part of the standing room only area every game. This is where the energy and passions (and traditions) of the group will spread fastest. Soon I believe the rest of the standing room onlys will join in, and it will become very loud and consistent each week.
So, I volunteer to give up my seat and join the standing room crowd if we can get a large enough CZ crew to join in with me.