I'm not brand loyal in the slightest. I currently have a Ford Explorer Sport-Trac that is eight years old and has run like a dream. Never in the shop one single day. I am very rough on my vehicles and this one has pulled trailers, boats, jet skis, with tools, rock, mulch, wood, stone, sod and sand in the bed. It has run been driven through salt water, sand, mud and swamp and never been stuck. Plenty of room for the family. Good gas mileage all things considered. It has been a great purchase.
But, when this one kicks off (or in another seven years, whichever is sooner), I will do my research and figure out what the best vehicle is for me at that point and time. I will probably upgrade to a V-8 so I can tow a large boat or camper. Ford will get my business if their products warrant it. If they don't then I will look elsewhere.