Shake_Tiller
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Biased as a Cowboys fan, but I distrust any poll that finds another more popular team. I don't think many people say to themselves, "Gosh I'd like to spend Sunday at a park, but the Cowboys are on and I want to revel in my hatred."The article itself suggests only that the Cowboys are the most hated as well as the second most popular NFL franchise. While it speaks of "hate-watching" in its introduction, it never establishes a link between being hated and drawing TV ratings. Nor does anything in the data it presents suggest such a link.
Is "hate-watching" even a real phenomenon? I hate the Eagles but I certainly don't go out of my way to watch them when they're not playing the Cowboys. I'll default to the Eagles game only if there isn't a match-up between two more competitive teams that I'd rather watch.
I think the Cowboys draw huge TV ratings mainly because there are a lot of Cowboys fans.