For Jerry Jones, the bottom line is money, and winning is just the Shinola

[Birch_Wood]

A team can struggle to win playoff games and still win the merchandise business.

2025: Cowboys ranked #1 in overall team merchandise sales at Lids

2024: Parsons #9, Lamb #17

2023: Parsons #9, Lamb #13, Prescott #20 in NFLPA player-product sales

Even with crappy seasons on the field, they ranked first in Lids' 2025 team merchandise sales.

Money is what really matters to Jerry, while winning is little more than shoe polish.

Winning requires humility, sacrifice, and a willingness to put the team ahead of personal pride. Jerry Jones appears unwilling to do that.

 

[CowboysFaninHouston]

A team can struggle to win playoff games and still win the merchandise business.

2025: Cowboys ranked #1 in overall team merchandise sales at Lids

2024: Parsons #9, Lamb #17

2023: Parsons #9, Lamb #13, Prescott #20 in NFLPA player-product sales

Even with crappy seasons on the field, they ranked first in Lids' 2025 team merchandise sales.

Money is what really matters to Jerry, while winning is little more than shoe polish.

Winning requires humility, sacrifice, and a willingness to put the team ahead of personal pride. Jerry Jones appears unwilling to do that.

been saying the exact same thing for years.

he doesn't sign players without considering the impact to sales

 

[big dog cowboy]

Forbes.

All that matters.

 

[CoachD]

A team can struggle to win playoff games and still win the merchandise business.

2025: Cowboys ranked #1 in overall team merchandise sales at Lids

2024: Parsons #9, Lamb #17

2023: Parsons #9, Lamb #13, Prescott #20 in NFLPA player-product sales

Even with crappy seasons on the field, they ranked first in Lids' 2025 team merchandise sales.

Money is what really matters to Jerry, while winning is little more than shoe polish.

Winning requires humility, sacrifice, and a willingness to put the team ahead of personal pride. Jerry Jones appears unwilling to do that.

You mean Goovna!

 

[Asklesko]

Winning isn't as important as winning it his way

 

[Captain-Crash]

Jerry is just glad you guys come back every year. If not for you guys, he might have to change.
Who are we looking at in the draft next year? Has the preseason schedule come out yet?
When I go to the stadium, can I lie on the star, and where is the best place to eat?
I love this team

Team on three..................*three*

 

[buybuydandavis]

Money is what really matters to Jerry, while winning is little more than shoe polish.

People say that like it's a surprise.

For a businessman, money is the scoreboard of winning.

Jerry is a businessman in the sports entertainment business, with the most valuable sports franchise in the world, I believe for the last decade. GOAT!

 

[JerrySell]

been saying the exact same thing for years.

he doesn't sign players without considering the impact to sales

Jerry is the worst GM in NFL history and that is saying a lot since there have been some very poor GMs (Raiders, Browns, Jets, Giants). Since 1996, 30 years, the Cowboys under Jerry Jones won the NFC East 8 times for 26.7% divisional success rate. They have won 5 post-season games and lost 13 for a 27.8% win rate. They have no appearances, much less a win, in the NFC Championship game for a 0% success rate. Despite this poor performance, Jerry Jones, the Owner, has enriched himself 120X over his original investment. He is laughing at Cowboy fans all the way to the bank. He is winning the game that means most to him and that is wealth, not football. If he was serious about winning football he'd hire a talented GM who would hire a winning coaching staff and draft winning players. But Jerry is still trying to convince the world that the Cowboys success from 1992 - 1995 was due to his leadership as GM, not Jimmy Johnson's astute player selections and coaching. If Jerry was responsible for the success from 1992 - 1995 why can't he replicate that same success today? Simple answer, it's because it was due to Jimmy Johnson and not Jerry Jones. It is not that the game has passed Jerry by, it is because he never was the source of success. That is evident over the last 30 years of Cowboy poor performances. Wake up Cowboy fans and stop rewarding Jerry Jones the Owner for the poor performance from Jerry Jones the GM.

 

[shabazz]

A team can struggle to win playoff games and still win the merchandise business.

2025: Cowboys ranked #1 in overall team merchandise sales at Lids

2024: Parsons #9, Lamb #17

2023: Parsons #9, Lamb #13, Prescott #20 in NFLPA player-product sales

Even with crappy seasons on the field, they ranked first in Lids' 2025 team merchandise sales.

Money is what really matters to Jerry, while winning is little more than shoe polish.

Winning requires humility, sacrifice, and a willingness to put the team ahead of personal pride. Jerry Jones appears unwilling to do that.

So the games are the ish and the Forbes valuation is the shinola

 

[tomsanders921]

A team can struggle to win playoff games and still win the merchandise business.

2025: Cowboys ranked #1 in overall team merchandise sales at Lids

2024: Parsons #9, Lamb #17

2023: Parsons #9, Lamb #13, Prescott #20 in NFLPA player-product sales

Even with crappy seasons on the field, they ranked first in Lids' 2025 team merchandise sales.

Money is what really matters to Jerry, while winning is little more than shoe polish.

Winning requires humility, sacrifice, and a willingness to put the team ahead of personal pride. Jerry Jones appears unwilling to do that.

I just don't get it. Dude is 83 years old and is worth more money than he could ever spend. If he truly cared about winning he would have the most expensive coaching staff in the league.
It still eats at him that the majority of people give the credit to Jimmy Johnson when it comes to the cowboys superbowls. He wants to do it his way or bust. His stubborn *** will go to the grave still trying to prove he is capable of winning a Superbowl his way.

The most valuable franchise in all of sports. Yet he has went cheap on the coaching staff ever since Jimmy left. He had a slight change of heart when he hired parcels and he turned things around quick. But then it was right back to being cheap and hiring nobodys

 

[Acheman08]

He sells hope...and Miller Lite

 

[Birch_Wood]

You mean Goovna!

Jerry knows some fans dont know the difference.

 

[cowboyed]

I don't think it's just about the money otherwise Jerry wouldn't be restructuring contracts and making trades or get under the salary cap. He even pays certain coaches more to retain them. What we have with this upper management is serious coach hiring and player acquiring incompetency; and a lack of football team development foresight and or football IQ agility. Jerry Jones and Stephen Jones are also consumed with other major business venues and Will McClay VP of Player Personnel and his scouting department seem to lack inspiration or creativity and offer mediocre player acquisition results at best.

 

[LysleE]

Jerry is first and foremost a businessman and entrepreneur; he has made the Dallas Cowboys the highest-valued sports franchise in the world for several years now; he was instrumental in formulating what is now the NFL’s revenue model, bringing in billions of dollars into the owners’ coffers.
The Dallas Cowboys and the Star on their helmets have worldwide appeal as evidenced by merchandising sales and licensing agreements…this is what matters to Jerry the most.
The Cowboys are no longer a sports team, not like they were in the 80’s, winning Championships and Super Bowls; they are now a brand…and a brand they shall remain so long as the Jones family are the owners.
Jerry is an incompetent GM at best; focusing on bringing personalities into the organization who will not diminish his stature, rather than improving the team.
Every year the Cowboys, per their ownership, are on the verge becoming a playoff contender, only to have the fans’ hopes dashed by questionable personnel moves, schemes and underwhelming play resulting in missing yet another round of playoffs despite having one of, if not, the highest player payroll in the NFL…rinse and repeat.
Under Jerry’s tenure, excluding the JJ era where Jerry had no active personnel role, the Cowboys, as a team, have been mired in mediocrity and irrelevance in the NFL landscape. While a bevy of players, coaches and coordinators have come and gone; there has been but one constant: Jerry Jones.

 

[acr731]

I just don't get it. Dude is 83 years old and is worth more money than he could ever spend. If he truly cared about winning he would have the most expensive coaching staff in the league.
It still eats at him that the majority of people give the credit to Jimmy Johnson when it comes to the cowboys superbowls. He wants to do it his way or bust. His stubborn *** will go to the grave still trying to prove he is capable of winning a Superbowl his way.

The most valuable franchise in all of sports. Yet he has went cheap on the coaching staff ever since Jimmy left. He had a slight change of heart when he hired parcels and he turned things around quick. But then it was right back to being cheap and hiring nobodys

Jerry didn't have a change of heart with the Parcells hire, that was about getting a stadium built, period. Jerry even admitted it.

He needed a splash coaching hire to get the fan base on his side, otherwise AT&T stadium would have never happened.

 

[zrinkill]

Winning requires humility, sacrifice, and a willingness to put the team ahead of personal pride. Jerry Jones appears unwilling to do that.

Well yea.

 

[Cowboys5217]

Jerry's ego is the bottom line. Even money takes a back seat to that. The Cowboys would be worth 3 to 5 billion more if they weren't a clown show, and competed for a Championship once or twice a decade.

 

[Cowboysheelsreds053]

Jed got his 3 SB’s, in the HOF and for the cherry on top owns the most profitable team in all of sports in the world. Nothing else to see here.

 

[Rockport]

A team can struggle to win playoff games and still win the merchandise business.

2025: Cowboys ranked #1 in overall team merchandise sales at Lids

2024: Parsons #9, Lamb #17

2023: Parsons #9, Lamb #13, Prescott #20 in NFLPA player-product sales

Even with crappy seasons on the field, they ranked first in Lids' 2025 team merchandise sales.

Money is what really matters to Jerry, while winning is little more than shoe polish.

Winning requires humility, sacrifice, and a willingness to put the team ahead of personal pride. Jerry Jones appears unwilling to do that.

You just now figured this out?

 

[Birch_Wood]

You just now figured this out?

Not "just now", I figured it out yesterday at 8:32.