The NFL’s smallest-market team said revenue last year totaled $375.7 million, 16 percent more than the year before. The Packers got $226 million in national revenue, mostly the result of new NFL television contracts coming into play, and $149 million in local revenue, more than half of the $12.9 million increase generated by the expanded Packers Pro Shop, which opened one year ago. National revenue was 20.6 percent higher and local revenue increased 9.4 percent.
Total expenses for the year were $336.3 million, up 12.7 percent and also a record. Player costs, which can be cyclical, based on when top-tier players are signed to new contracts, were down 12.3 percent, but real estate developments costs, depreciation related to expansion projects and a league assessment for debt refinancing drove expenses higher.