CC, his agent refused to negotiate. That is squarely on Dak and his agent.
I’m not sure how certain we can be that the Joneses were totally willing to negotiate beyond their offer regardless how fair or reasonable we believe it to be.
Usually it’s up to ownership to make an offer their future franchise QB can’t refuse. Very rarely we see franchise QB’s accept Franchise Tags. I’d argue our ownership drew their line in the sand which isn’t any more favorable than Dak and his agent standing firm.
Almost as though they wanted it to play out in the media looking for public opinion to sway. And possibly were comfortable with the Tag still wanting Dak to prove himself worthy of the contract he was pursuing. That’s a risk our ownership was willing to take and it could cost them.
I’d say it already has. Most likely the Cowboys will need to move closer to his original demands which after the contracts signed last year ( like Mahomes and Watson) and probably more to come this year won’t seem as far out of line.
But we have fans that still think Dak has something to prove. If our ownership feels that then it’s time to move on. I suspect they don’t feel that way. We shall see.