I didn't drink coffee until I met my wife. She asked if I did, and I said I didn't because I thought it tasted horrible. She then said that's because I grew up with my parents' coffee, weak and peculated. Well, she was right.
I usually buy a really good French roast and use about one tablespoon per cup of water, the reason being less coffee grounds actually makes the coffee more bitter, contrary to popular American belief. Also, a French press is the only way to go for me.
After it's brewed, I give it a little heavy cream...yeah, heavy cream, just enough to smooth it out. Everyone's kind of surprised by that when I tell them, and they're rather doubtful about it...until they try it. Or, if I'm in the mood, I'll also add a bit of cocoa and splenda to make my own version of a mocha....not too much cocoa, though, or it will be bitter.
Speaking of coffee, it's time to make mine at work right now...