If You Had a Formula That Printed Billions, Would You Ever Change It?

[slick325]

What is really dumb about it, he would make billions more if he just actually won the Superbowl.

But no, I don't expect him to change.

This!

 

[Cowboys93]

Conversely enough, winning a title will make even more money!

Bingo. A Cowboys Super Bowl win would print so much money that even surpass Jerry’s expectations

 

[stuckindc]

Conversely enough, winning a title will make even more money!

That’s mind boggling piece on him.

 

[Wildcat711]

That’s mind boggling piece on him.

Not really.. he has no interest in winning a SB if someone else gets the credit.

 

[smoker]

Let me fire up the ol' LLM so our chatbots can have a conversation with each other!

 

[MapleLeaf]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

Sadly, probably not. Which makes it more insidious for the fans.

 

[Blast From The Past]

I have said for years, Jerry's business goal for every year is very straight-forward ..

1) Generate interest in the off-season either through hiring/firing/trading/signing/drafting moves or comments
2) Keep the team as competitive and/or in the race for the playoffs and/or division through as much of the season as possible
3) Once season is over, share your disappointment with the results with fans, reassure them you will fix everything and tell them how excited you are for next season

Rinse .. repeat ..

I think most here see this and yet we stay. Free will to walk away or find a better run team. Why Jerry? Because most of us fell in love with the Dallas Cowboys way before you were even known to us. Someday the grim reaper will come to your window and this will end if your heirs don't muck it up for those still here.

 

[Chasing6]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

Yes. Winning would not decrease his profitability

Yes, historically crappy products don't survive outside of a monopoly.

 

[Asklesko]

If jerry built a dynasty like the chiefs, how much more money would he make? The franchise is valuable now as a bunch of losers. What if they were winners? If it is money he wants, then he should want to just win, baby.

 

[StarLord]

I suggested this last year , the "angst" is what sells, it is like a tv show with man and woman in love but things keep them apart, and show is popular, and let them get together and be happy couple and the ratings for the show will fall most of the time.

But with jerry this isnt a business model, it is just luck, the cowboys were called americas team before jerry got here!
Jimmy and 90's SB's made america's team super popular again.
Since then it has become a circus and comedy of errors, but jerry keeps people talking about cowboys good or bad, and that is his only business model, keep media talking,and cowboys in the news.

The stadium is what makes him a ton of money, home games and other events, year round.

Jerry doesnt have to win or have a winning team, but he wants one, he just doesnt know how to do it.
The last 2 years will have a negative effect, he need to have at least a winning record and almost get in playoffs, or get in and fail to be around the rim.
The media and fans are starting to get tired of his current teams, and they are wising up and realizing they wont ever win SB, so the hope you speak of is fading.

I used to be a die hard fan, but the JG years made me give up on that, I was excited about Mike but he quickly
showed me he was a moron. I got excited again with shotty, but the eberflus disaster ruined this season, and now it looks like he may still be DC for next year lol. I cant take another year with his defense, so may pass on next season. So will others.

Just out of curiosity, what excited you about Brian Schottenheimer?

 

[rambo2]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

Dez caught it. That was close.

 

[cowboyed]

This!

I don't know, but I frequently dream being naked and obsessively counting my money.

 

[Cowboys5217]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

Speak for yourself.

There comes a time when the money pile is big enough to not ever have to worry about anything like that again.

There are things people want that money cannot buy.

I'd rather be known for accomplishments than how much money life threw at me.

 

[Cowboys5217]

The winning formula was the Troy, Michael and most importantly Emmitt, with a solid defense.

We have the first two.

Trade Pickens for Crosby and draft Love.

We don't have a Troy. Dak isn't even qualified to carry Aikman's jockstrap.

 

[wecasa]

I don't think it's money at this point. Jerry has all that he and future generations can ever need. It's about being known as a football guy. There are still questions about who the mastermind was behind the 90s super teams. Was it Johnny blue or Jimmy. Jerry has all the accolades including the hall of fame. But he's never won a super bowl that proves he's a football guy. All he's proven over the last 30 years is he's not. No one in the front office knows how to manipulate the cap like LA, Philly, or countless others have done to win it all. Even if he does go out and find a competent cap guy and gm he still wont be seen as a football guy.

 

[CowboysFaninHouston]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

if getting billions was my primary goal, absolutely not. its working.

 

[DandyDon52]

Just out of curiosity, what excited you about Brian Schottenheimer?

his PC's, he seemed down to earth, honest , sincere about changing certain things.
I found him likable,and believable, and I dont feel that way about most nfl HC's.
I think this first year overwhelmed him and he learned alot, so I expect him to be better in year 2.
He did a good job with the offense, added motions ,and a consistent and better run game.

If jerry had let him hire his own DC, I think cowboys would have made the playoffs.

 

[Aven8]

So you are saying he does not want to win a SB or he can't have everything he wants???

I’m saying it feels like it would give him excitement in a world he can buy almost anything. SB’s can’t be bought, but at least try.

 

[MyFairLady]

Jerry wants to win as long as he gets to pick the coaches, pick the players, decide who gets contracts, decide on trades, decide who plays and decides how we play. Anyone who thinks he is the best man for any of those jobs is insane, let alone all of those jobs.

 

[beware_d-ware]

Even at Jerry's age, and even with his wealth, he is still out in helicopters scoping out gas fields in East Texas.

I don't think it's really the money driving him at this point. By the time you get to ten figures, money is just a scorecard anyway. What gets Jerry out of bed in the morning is ego. Jerry wants to be known as The Best Oilman, The Best Football Guy, etc. If he could somehow pay a billion dollars and get everyone to acknowledge that he was the genius architect of those 90s Super Bowl teams, he would write that check.

Reality, unfortunately, is more stubborn than that. And so Jerry is almost condemned by his ego to keep chasing success on his terms for the rest of his life. To prove that he is The Best Football Guy, even if 30 years has proved that he clearly is not

As Cowboys fans, we are merely along for the ride.