If You Had a Formula That Printed Billions, Would You Ever Change It?

[GMO415]

If it was a formula, other teams would copy it.

Name a team branded America's Team is there than the Cowboys?

 

[Rockport]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

A very naive post. You’re assuming that money is the #1 motivator of a person who already has enough money for himself, his family and their families for generations to come. You’re better than this.

 

[Rockport]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

On second thought, this is one of the most poor me poor me threads I’ve seen. My God what’s wrong with you people. Get a life. Find something else to be a part of.

 

[GMO415]

A very naive post. You’re assuming that money is the #1 motivator of a person who already has enough money for himself, his family and their families for generations to come. You’re better than this.

So money and power can never be addictive? Now we're talking naive.

 

[SteveTheCowboy]

If Jerry had bought the Chargers, I would be nowhere close to where he is today.

You wouldn't?

 

[Fmart322]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

I'm assuming you were around when the Cowboys were winning in the 90s. Those years are the reason the Cowboys are where they ate now. Do you remember how much bigger they were back then? Just imagine how powerful it'll be if the Cowboys were to win another championship right now.
The Cowboys brand would be through the stratosphere. He would make so much more money of Cowboys everything.
Jerry's just lucky he has extremely loyal fans and resides in in Texas and not the north east.

 

[Chasing6]

Let’s be honest for a moment.

If you had a business formula that generated billions of dollars for three straight decades, would you ever even consider changing it?

No one here would.

So why—year after year—do fans and the media expect Jerry Jones to suddenly “change things up”?

The Dallas Cowboys haven’t come close to a Super Bowl in nearly 30 years. That part is undeniable. But during that same stretch, they’ve become the most valuable and highest-grossing sports franchise in the world. Not football. Not American sports. All of sports.

That’s not accidental. That’s the plan.
Jerry doesn’t need championships. He needs relevance.

The Cowboys are always good enough. Always “in the hunt.” Always one offseason move, one draft, one coordinator away from “this being the year.” That hope is the product. And hope is incredibly profitable.

Networks trip over themselves to carry Cowboys games. Streaming services show up with dump trucks full of cash. Prime time slots, endless debate shows, constant coverage—win or lose, the Cowboys dominate attention. Attention equals money.

Jerry understands something fans refuse to accept:

Winning a Super Bowl would actually disrupt the business model.

Once you win one, the clock resets. Expectations spike. Fans won’t tolerate another 20–30 year wait. The illusion cracks. But if the Super Bowl is always just around the corner, fans keep buying, watching, arguing, and believing.

And year after year, the cash keeps flowing.
So expect more of the same.

Expect “good enough.”
Expect relevance over risk.
Expect playoff appearances that go nowhere.
Because from a business standpoint, Jerry Jones isn’t failing.

He’s executing perfectly.

He is in the perfect market inside of a monopoly.

Don't fool yourself. The Cleveland Browns profited $90M last season.

 

[Bigrandrn]

Jerry is too dumb to realize he can STILL make tons of money if he lets someone else GM and he wins the SB, hell the cowboys would get MORE attention if they won the SB. Jerry just a narcissist who wants the attention more than anything.

 

[GMO415]

He is in the perfect market inside of a monopoly.

Don't fool yourself. The Cleveland Browns profited $90M last season.

You make the same argument. They too tend to sustain the same operations.

 

[MyFairLady]

The more time that passes the more Jerry cements the legacy of Jimmy Johnson and the more he erodes his own.

 

[Chasing6]

You make the same argument. They too tend to sustain the same operations.

NFL Revenue Sharing profits for 2024 were $83.7M. Not close to the same results.

Texas by far is the biggest fan base market and it has very little to do with Jerry Jones.

 

[Robster8989]

Conversely enough, winning a title will make even more money!

Right.
In 1990, the least valuable franchise in the NFL was the New England Patriots. Today they are #3, in large part due to their 6 Super Bowl titles in the period.

In the NBA, the Golden State Warriors were an also ran franchise, ranked 22nd of 29 franchises in 2000. Today they are #1, ahead of the Lakers and the Knicks in large part due to their winning 4 recent titles and building their new arena.

The Cowboys would be worth even more if they were winning Super Bowls.

 

[Chasing6]

Right.
In 1990, the least valuable franchise in the NFL was the New England Patriots. Today they are #3, in large part due to their 6 Super Bowl titles in the period.

In the NBA, the Golden State Warriors were an also ran franchise, ranked 22nd of 29 franchises in 2000. Today they are #1, ahead of the Lakers and the Knicks in large part due to their winning 4 recent titles and building their new arena.

The Cowboys would be worth even more if they were winning Super Bowls.

It was Jerry's idea to start the salary cap. Jerry understood that the Dallas Cowboys would make more money if the NFL was more successful as a whole.

Every team is now profitable, while many teams struggled financially in the 90's. The NFL was more of a rich man's hobby back then.