My point was that the big selling points of the new iPhone are 1) black color options, 2) water resistance that is not covered by warranty and 3) no headphone jack. The only relevant one of those three is #1 and all that does is make it look like most other non-Apple/Samsung phones. If the phones are only "resistant" (I've bolded and quoted resistance, hope that's enough now) and provide no warranty, then nothing has really changed at all so #2 doesn't even matter. I've seen iPhone 5's and 6's get water splashed on them, heck even an iPad Air 2, and have no issues, so offering basic "resistance" to water without any warranty protection is nothing special or even new at all.
As for #3, most people I know are not excited about wireless headphones at all. Many people can expect to lose one or both of their wireless earbuds within the first few months. I'm sure you can use an adapter to keep using your old headphones but that's yet another piece to carry around with you (and lose) and the adapters use the lightning port which means no wired listening while charging. Of course there will eventually be even larger adapters that may let you charge and listen via wired headphones, so you get to carry around an even larger adapter.
iPhone's used to be special and worth buying. The same could be said for other devices Apple makes. That all changed when Jobs died. Now, only Apple fan boys and blind supporters get excited about new releases of any Apple products. For most people, the iPhone 6 was only a small upgrade to iPhone 5, and iPhone 7 is an even smaller upgrade to iPhone 6.
I do not own an iPhone or Samsung phone nor any android-based phone, so attempting the typical Apple fan boy insults won't work on me. I do own an iPad Air 2 and I owned an original iPad. The original iPad was amazing and revolutionary .. you know, back when Jobs was alive .. and the only reason I bought a new iPad Air 2 wasn't because it was an amazing device but rather due to some of the apps I use for work required iOS 8 and the original iPad only supported up to iOS 5. The iPad Air 2 was a bleh upgrade for me. Sure, it's a little faster, but it was not worth the full upgrade price IMO.
iMacs were amazing years ago, but lately they have basically just added SSDs and more memory, something which PC companies had already been doing for years. They used Radeon-based GPUs in them that are inferior to nVidia GPUs and they offered 5k screens which is 1k more than they need for 27" screens. I have two graphic designer friends who specifically did not want 5k screens when they got their iMacs.
Macbooks have been stagnant for years minus the same SSDs and memory upgrades. They added USB-C to the base model and probably will to the "new" Macbooks later this year as well .. yeah, that's worth $2,000 - $3,000. You could put SSDs and memory upgrades in older Macbooks and get nearly the same performance and still be able to use all of your USB3/USB2 devices without splitters/hubs.
As for iPads, they released the large iPad Pro, which looks like a keyboard-less laptop, is priced like a laptop with a keyboard, but is as useful as an iPhone 5. The regular iPad continues to be a better option size-wise for tablet users except in very specific situations.
And of course, the Apple Watch. This is the most disappointing device Apple has released in a very long time. They should have never released it until they were capable of making it support LTE directly. If/when the day comes they can offer full iPhone/phone replacement, that would be impressive. However, other companies are already close to doing that if not already doing it, so once again, Apple will be following other companies rather than revolutionizing the industry like they did once upon a time.
It's really sad how far Apple has fallen since Jobs died. Apple declined the last time Jobs left the company too, but now I actually feel sorry for them every time they release something new. There's no "new" from Apple any more, just "slightly better".
In fact, that should be their motto .. "Apple .. Slightly better than before."
