acr731
Jerry learned to GM from Pee Wee Herman
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I understand what you are saying, but this is still a private site with advertisements that have nothing to do with Jerry Jones or the Dallas Cowboys. I'm only speculating on that part because I'm using an AD blocker while we still can. The only way Jerry could 'indirectly' make money off of CZ would be for members to say that CZ (advertisements or otherwise) influenced their decision to purchase gear or game tickets. I really don't think that anything read on CZ or seen in an advertisement is going to persuade a member to do any of those things.This is actually an interesting question. I'm not into advertising or marketing but something tells me he does make money off this site but it's indirectly. In other words, if Reality closed this forum and opened a new Commander's board with the same members, would that not impact the Cowboy's value, ticket sales, and merchandise? Mannix posted he doesn't support Jerry in any way shape or form but he comes here coz he enjoy talking Cowboys. But it seems to me he IS supporting Jerry via this board. I looked up indirect marketing and here's what it says.....
My take....but it sure seems like Jerry "is" making money off this site.
This from AI
Indirect marketing is a marketing strategy that focuses on building brand awareness and relationships with potential customers, rather than directly selling a product or service. The goal is to nurture those relationships so that customers eventually buy from the brand.
Here are some examples of indirect marketing:
- Search engine optimization (SEO): A method that helps websites appear in top search engine results for relevant queries. This makes content more discoverable to a larger audience.
- Building trust: Indirect marketing focuses on gaining the trust of potential customers.
I imagine a majority of CZ members don't live within 500 miles of AT&T stadium and their status as members isn't going to cause them to rush out and purchase tickets. Fans of the team are going to buy merchandise and game tickets regardless.
Of the 100,000 people filling the stadium tomorrow for the final game of the season, how many do you think are active CZ members? My guess would be less than 20, and of those 20 members none of them will say they went to the game solely because they are CZ members or were influenced to go because of something they read here.
So yes, I can understand how the perception can be made that we are 'indirectly' putting money into Jerry's pockets, but most of the members here will never physically (or willingly) put a single cent into his wrinkled paws. I've been a member of CZ for 13 years and the site has never influenced me to want to go to a game and I live 15 minutes away from the stadium. Gear wise, I have purchased 1 ball cap in the past 25 plus years, and it was one of the 'Salute to the service' hats that I liked. The purchase had nothing to do with my CZ membership.