What cannot be done is compare this franchise to any other, in any sport, in history. The continued success ratings and revenue wise despite little success in the actual sport defies logic.
There was a word used back in the 70's to describe the attention drawn to the Cowboys, which actually transcended the sport back then as well, it was "Cowboys Mystique" and it defied logic because there were more successful teams in the sport. That led to the America's Team moniker because this was not lost on those looking at replays of away games. This wasn't a fan base that travelled well, it was one not governed by geography. Those away fans were away. And no one can put their finger on how or why this happened.
Once the team was turned by Johnson and the Big Top secured, any rules governing Booger's decisions and actions were gone. Even Crazy Al had to bend in the end but Booger does not have to so his decisions carry no repercussions. Anyone think he can't sell out that stadium with 7M to pull from and one of the most visitor friendly venues in the league? It is not just a football team, it is much more than that.
Put yourself in Bogger's shoes, you are bulletproof and 75 years old. You made your sacrifice in order to get the Big Top and life is good. Why in the hell would you not want it exactly as you want it? He's enjoying this quasi celebrity life and no one, NO ONE, is making waves. Especially his HC. Everyone in the organization knows their function, keep Booger happy and Garrett keeps Booger happy because he knows exactly how to do that.
Bar? There is no bar when it comes to the Dallas Cowboys franchise.