The problem is it’s not just Cowboy fans anymore. It’s opposing fans filling the seats plus the non football events at the stadium. Cowboy fans could go on strike right now and Jerry wouldn’t feel a thing. He got seat license money and more people lining up for tickets and probably 100 events a year on top of football. He’s in great shape financially to tell the fans he don’t care what they think. Pre Parcells. He was not in that position.
Yes, once the stadium was built and PSL’s signed it sealed the deal not needing success on the field any longer but the local fans are not attending and watching on tv in much lower numbers. They are doing their part but we’re still selling record numbers of merchandise. And nationwide tv audience still dominates. We can do more or should I say less.
But too many fans locally still use it as a business expense entertaining clients and a social event. And frustrated fans broker out their seats .
We could still do more. Opposing fans can’t fill the entire stadium. And we could buy less merchandise and use streams they can’t trace our viewership.
And remember the non Cowboy events aren’t a part of the record revenue the Cowboys are generating.
