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Johnnie Walker is working on a 'smart' whiskey bottle
We have smart watches, smart house appliances and smart clothing, but you probably never thought we'd have smart alcohol bottles.
The next time you see a Johnnie Walker Blue bottle you might be able to interact with it by using your phone.
Alcohol supplier Diageo partnered with Thinfilm—a smart systems developer—to create a smart bottle that provides digital information by using printed sensor tags that can be detected by smartphones with near field communication.
When the consumer taps their phone to the bottle, they would be informed if the bottle is authentic and if it's sealed or open. The smart tags would also provide other digital information such as cocktail recipes and promotional offers.
"Mobile technology is changing the way we live, and as a consumer brands company we want to embrace its power to deliver amazing new consumer experiences in the future," said Helen Michels, global innovation director at Diageo, in a press statement. "Our collaboration with Thinfilm allows us to explore all the amazing new possibilities enabled by smart-bottles for consumers, retailers and our own business, and it sets the bar for technology innovation in the drinks industry."
Diageo and Thinfilm hope their sensor tags become a pioneer in custom mobile experience. They also hope that the tags provide an additional layer of security in protecting the authenticity of the product.
The prototype bottle will be unveiled at the Mobile World Congress in Barcelona in March.
Twitter:@MrAlexAlba
aalba@nydailynews.com
http://www.nydailynews.com/news/wor...n=Feed:+nydnrss/news/national+(News/National)
We have smart watches, smart house appliances and smart clothing, but you probably never thought we'd have smart alcohol bottles.
The next time you see a Johnnie Walker Blue bottle you might be able to interact with it by using your phone.
Alcohol supplier Diageo partnered with Thinfilm—a smart systems developer—to create a smart bottle that provides digital information by using printed sensor tags that can be detected by smartphones with near field communication.
When the consumer taps their phone to the bottle, they would be informed if the bottle is authentic and if it's sealed or open. The smart tags would also provide other digital information such as cocktail recipes and promotional offers.
"Mobile technology is changing the way we live, and as a consumer brands company we want to embrace its power to deliver amazing new consumer experiences in the future," said Helen Michels, global innovation director at Diageo, in a press statement. "Our collaboration with Thinfilm allows us to explore all the amazing new possibilities enabled by smart-bottles for consumers, retailers and our own business, and it sets the bar for technology innovation in the drinks industry."
Diageo and Thinfilm hope their sensor tags become a pioneer in custom mobile experience. They also hope that the tags provide an additional layer of security in protecting the authenticity of the product.
The prototype bottle will be unveiled at the Mobile World Congress in Barcelona in March.
Twitter:@MrAlexAlba
aalba@nydailynews.com
http://www.nydailynews.com/news/wor...n=Feed:+nydnrss/news/national+(News/National)
