The access to official merchandise it's not that easy yet, but that can be fixed.
We have a live game every Sunday, on the 1 pm slot, on "open" TV. Our ESPN ("regular" cable) shows every night game, one or two noon AND afternoon games, all all the playoff ones.
On a side note, in the 90s the games were on open TV here too - the Cowboys brand was somewhat known.
We're not strangers to professional US leagues, as NBA has a solid market and audience here for decades (the same TV channel that had football also did a good job with NBA on the 90s).
We're very passionate with sports. People are adopting and rooting for NFL franchises, and even spend more time with football than with their "original" soccer teams. To illustrate: the Corinthians Arena, where the NFL game will be played, is the home of my soccer team and I've never been there; but I've been to AT&T to watch the Cowboys.