Pickens definitely needs to mature and learn better impulse control. But you bring up a fair question around how this has been a recurring theme with Tomlin and WR’s.
I don’t think it’s deflection, I think Tomlin has a more pronounced fixer mentality and believes in his ability to develop the man. But when you invest the time and your message doesn’t seem to be getting through, it can be difficult for a fixer to accept.
Every coach expects a certain degree of conformity but the degree of conformity varies by coach. The WR position is known for having big personalities and diva attitudes, so maybe that partially explains why WR issues seem to be more of a recurring theme with Tomlin v. other teams.