Twitter: New Sunday Ticket Estimate: $300/season

WoodysGirl

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1. I think there are a few things to keep in mind about the impact of the NFL moving its “Sunday Ticket” package to YouTube TV for at least the next seven years beginning in 2023. For those not familiar with the streaming world, YouTube TV gets all the major channels and charges homes about $64 per month for most of what can be purchased on cable TV … and there’s no hardware involved. There will be an additional charge to get Sunday Ticket; the price point has not been determined, but one TV person estimated it would be in the neighborhood of $300 for the season. Other points:

  • The NFL had no choice but to move away from DirecTV. The league has wanted out of the DirecTV partnership for a couple of years at least. Putting a big dish on the side or roof of a home is pretty yesterday, and the numbers reflect that. DirecTV had 25.4 million subscribers in 2015; just seven years later, per Fitch Ratings, the company has 13.3 million subscribers. Conversely, anyone with a smart phone, computer/tablet/laptop or smart TV can get YouTube TV.
  • Look what’s happened to the connected-TV world. Ten years ago, almost 100 million Americans had cable or satellite TV. That is forecast to be cut in half by 2025. To get YouTube TV, all you need is internet access and a device. It’s just far easier as a user experience.
  • The moolah. The NFL will make at least $2 billion a year, on average, from the deal. That’s up at least $500 million per year from DirecTV’s rights fee. There will be escalators for the NFL over the deal’s seven years, much of that related to how many streamers YouTube can attract. One thing about rights fees. Keep in mind that most media rights deals escalate over the years. So the league could get significantly less than $2 billion in early years, and significantly more in year seven. But the average of all the TV deals will pay the league about $13.2 billion per year. That means each team would be due an average of $412 million per year in TV fees. That’s up from $250 million per team per year under the old TV deals.
  • The salary cap. Players get 48.5 percent of most team revenue, including TV. So in the average season from 2023 to 2029, the TV rights deals will raise the salary cap $78 million per team.
  • International broadcast rights. Forgot those. They’ll be going up. All are short-term deals. Particularly in countries with football fever like Germany, it’s not a pittance—though that German TV contract does last through the 2025 season.
  • Seven years. Every one of these TV/media deals either expires or the NFL can opt out of after seven years—after the 2029 season. By design by the NFL.
  • YouTube TV is likely to innovate. Expect better graphics, with analytics and new ways to see the game—though nothing’s been finalized yet.
  • FOX and CBS, the Sunday afternoon homes of NFL games, have to be nervous. If a viewer pays for the new YouTube package, that will supply every game in the 6.5-hour window on either smart TVs or phones or computers. So it’s another pull away from needing cable to be able to see NFL games. (NBC, ESPN/ABC and Amazon Prime Video are not affected because their games are not on Sunday Ticket.)
  • One option YouTube TV should strongly consider: the single-team option. It’s common sense: Would a Browns fan but marginal full-NFL fan in Salem, Ore., pay $250 or so to get every NFL game? Why not offer a Browns fan all 13 or 14 of Cleveland’s games not on Sunday Ticket for, say, $75? I know the NFL has thought of this in the past, and it’s time the league and YouTube TV agreed to implement it.


https://profootballtalk.nbcsports.c...-prescott-peter-king-fmia-week-16/?cid=fmiatw
 
Qcard

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WoodysGirl said:
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1. I think there are a few things to keep in mind about the impact of the NFL moving its “Sunday Ticket” package to YouTube TV for at least the next seven years beginning in 2023. For those not familiar with the streaming world, YouTube TV gets all the major channels and charges homes about $64 per month for most of what can be purchased on cable TV … and there’s no hardware involved. There will be an additional charge to get Sunday Ticket; the price point has not been determined, but one TV person estimated it would be in the neighborhood of $300 for the season. Other points:

  • The NFL had no choice but to move away from DirecTV. The league has wanted out of the DirecTV partnership for a couple of years at least. Putting a big dish on the side or roof of a home is pretty yesterday, and the numbers reflect that. DirecTV had 25.4 million subscribers in 2015; just seven years later, per Fitch Ratings, the company has 13.3 million subscribers. Conversely, anyone with a smart phone, computer/tablet/laptop or smart TV can get YouTube TV.
  • Look what’s happened to the connected-TV world. Ten years ago, almost 100 million Americans had cable or satellite TV. That is forecast to be cut in half by 2025. To get YouTube TV, all you need is internet access and a device. It’s just far easier as a user experience.
  • The moolah. The NFL will make at least $2 billion a year, on average, from the deal. That’s up at least $500 million per year from DirecTV’s rights fee. There will be escalators for the NFL over the deal’s seven years, much of that related to how many streamers YouTube can attract. One thing about rights fees. Keep in mind that most media rights deals escalate over the years. So the league could get significantly less than $2 billion in early years, and significantly more in year seven. But the average of all the TV deals will pay the league about $13.2 billion per year. That means each team would be due an average of $412 million per year in TV fees. That’s up from $250 million per team per year under the old TV deals.
  • The salary cap. Players get 48.5 percent of most team revenue, including TV. So in the average season from 2023 to 2029, the TV rights deals will raise the salary cap $78 million per team.
  • International broadcast rights. Forgot those. They’ll be going up. All are short-term deals. Particularly in countries with football fever like Germany, it’s not a pittance—though that German TV contract does last through the 2025 season.
  • Seven years. Every one of these TV/media deals either expires or the NFL can opt out of after seven years—after the 2029 season. By design by the NFL.
  • YouTube TV is likely to innovate. Expect better graphics, with analytics and new ways to see the game—though nothing’s been finalized yet.
  • FOX and CBS, the Sunday afternoon homes of NFL games, have to be nervous. If a viewer pays for the new YouTube package, that will supply every game in the 6.5-hour window on either smart TVs or phones or computers. So it’s another pull away from needing cable to be able to see NFL games. (NBC, ESPN/ABC and Amazon Prime Video are not affected because their games are not on Sunday Ticket.)
  • One option YouTube TV should strongly consider: the single-team option. It’s common sense: Would a Browns fan but marginal full-NFL fan in Salem, Ore., pay $250 or so to get every NFL game? Why not offer a Browns fan all 13 or 14 of Cleveland’s games not on Sunday Ticket for, say, $75? I know the NFL has thought of this in the past, and it’s time the league and YouTube TV agreed to implement it.


https://profootballtalk.nbcsports.c...-prescott-peter-king-fmia-week-16/?cid=fmiatw
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MarcusRock

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WoodysGirl said:
One option YouTube TV should strongly consider: the single-team option. It’s common sense: Would a Browns fan but marginal full-NFL fan in Salem, Ore., pay $250 or so to get every NFL game? Why not offer a Browns fan all 13 or 14 of Cleveland’s games not on Sunday Ticket for, say, $75? I know the NFL has thought of this in the past, and it’s time the league and YouTube TV agreed to implement it.
Click to expand...

So this is not YouTube's idea but a suggestion. $75 is too low. It would be more like $99.99.
 

terra

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Directv often was giving discounts to keep customers; I doubt that happens youtube.

Its not as high as I thought it might be.

satellites are going to be found only in the country and places without high speed connections; which is not a lot of places anymore.
 

terra

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Now I could see a premium package where someone could get every game for a certain team
 
Proximo

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They absolutely NEED to offer more dynamic options than directv did.

I had Sunday ticket back in the day and it was fun, but grossly overpriced.
Ditched directv entirely in 2019 and do not miss it one single bit.

There is no reason to not offer a “pay per view” option on a “by game” basis or just let viewers purchase the entire season for a single team instead of forcing them to pay several hundred dollars for an oceans worth of content when I only want a couple gallons.

Even being an “out of market” Cowboys fan, I still get almost every game on regular tv. I usually have to stream maybe 3 games per season via the same websites I’m sure a ton of other people use.
I’d be willing to pay a reasonable amount for those handful of games through a legitimate service. But not an arm and a leg.
 
movaughn88

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I'd be much more excited for a per-game option. $19.99 per game sounds about right.

Since the Cowboys are on national TV 6-7 times a year anyway, and sometimes I like to go to a bar for some games with friends etc, that would be ideal.
 
Ken

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I currently use YoutubeTV and have no complaints. I use their Basketball package and it is very good giving you a home team broadcast option and visiting team.

Unlimited DVR has me dvr'ing all cowboys games lol

I would consider getting the ticket on youtubetv certainly...although my IPTV option is much cheaper but does occasionally have lag issues.
 
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