I agree with both these posts plus XWalker's post. I don't think it's a yes \ no answer as it seems to change depending on circumstances. I think they want to win and are trying but they too often tie themselves to the wrong people or philosophies.
I certainly can see evidence of "marketing" and "keeping the brand in the headlines" being the priority at times. It also seems to peak when it appears they realize the team isn't going to be very good and they decide to pump up the publicity to keep them attractive to league \ sports coverage thus relevant financially.
Bottom line, they haven't figured out the formula since Johnson's cupboard ran bare. Honestly, it will probably take a perfect storm (like Parsons, Smith, Diggs, etc., all becoming monsters) for the talent to overcome the disfunction. Even then, they will probably think they are responsible and will be even more convinced they can always do it their way.