That's a VERY different situation.
As a firefighter, you're trained to take your own safety and the safety of your fellow firefighters into account above all else.....but the type of person that works to become a firefighter (there are most definitely exceptions), are typically not "idle" or passive in situations like that.
You weigh the possibility of death or injury to yourself first before making those decisions, and I'd be surprised if most firefighters wouldn't make entry on the house if there was human life at stake, and there was reasonable opportunity for rescue. It's about weighing risks and possible results.
Personal safety, firefighter safety, occupant safety, the safety of those in other life threatening situations, animal or livestock safety, incident stabilization, and property conservation are weighed in that order.
Personally, I'd have a hard time putting my job and my family's income on the line for the last three safety issues. Call me a scumbag, or whatever, but I'm going home to my family with my income still intact....it's not my responsibility to protect another man's property if it endangers my own.
These firefighters did what they had to do. If you have a problem with it, it should be addressed by the county, city, or whatever other governing body that creates the policies for that fire department.