terra
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lots of good questions that no one has answers to.I would say with ratings at 51% for primetime, NBC is going to the makegood well a lot to cover for that. That is a disaster for them but they were committed as well so they take their lumps.
Going to be interesting to track the college football and NFL ratings because every other sport has been off and some dramatically.
I wonder if this is because of the pandemic or are we seeing the trend they cannot ignore? Are we already in that area of too many distractions and offerings and the ratings for certain sports productions have peaked? College football and the NFL do not have to worry because they're still going to be the most viewed live events, and most likely not to get time shifted, each week but they are still subject to the ratings points the ad agencies demand.
My personal take is that it is a number of factors. But one I think is over looked is that watching sports is a habit; like going to the movies. Once the habit is broken, a certain percentage will find they no longer are interested.