The closest Apple store is in Austin, only 45 minutes away and I am there once a week anyway so that is not an issue but the real tiebreaker for me is the customer service. In all my years, I have never encountered a company with better customer service and I have called them on everything from iTunes to iPhone to iPad and iPod and not one time did they not help me and solve the issue even if it was user based.
Apple's support is usually pretty good and the problems are rarely unique which makes troubleshooting and support easier.
What is interesting about the debate is it all seems to center around price. Even the PC users I know, their major complaint is about price. It's as if that is the only thing keeping them from Apple. If the price playing field was level and not a consideration, I wonder which way most would go?
The price is a general statement as it really depends on your needs. A high-end graphics card that most gamers or professional video editors would want will run $500-750 by itself for a PC.
If price wasn't an issue, I think some PC users would get a Mac instead, but mainly because they have iPhones and think the Mac will offer the same benefits they get from their phones. A lot of iOS (iPhone) apps work better or offer more features if you are connecting or communicating with other iOS (iPhone) devices, however most people do not use their Mac computers that way though so there's no real advantage.
For most average people, it comes down to familiarity. If you are used to working on a Mac running MacOS, Windows seems foreign and difficult to use and learn. If you are used to working on a PC running Windows, MacOS seems foreign and difficult to use and learn.
As to your question though about if price doesn't matter, I can tell you without a doubt that gamers will always choose PCs over Macs because Apple has no real interest or focus on computer-based gaming. In many cases, the gaming PCs will cost more than Mac computers as well. Most graphic design, video editors, etc. will usually prefer Macs though that gap has closed a little in recent years.
If all you do is surf the internet and use Microsoft Office, I would stick with a PC. There's no real benefit to buying a Mac for that *IF* you are already a Windows user. Now, if you were already a Mac user, I would suggest sticking with the Mac for the same.
In the end, whether you go with PC/Windows or a Mac really comes down to the reasons you need or want a computer rather than what it costs or anything else.