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Posted by Mike Florio on October 21, 2021, 4:18 PM EDT
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At one point over the past few years, we wrote that it made sense for the NFL to keep the satellite portion of Sunday Ticket with DirecTV and to sell the streaming side of it elsewhere, in order to maximize the overall reach of the product. Despite the explosion in Internet-based video, satellite technology continues to deliver content for many. Thus, the NFL’s best outcome would entail having both platforms.
Via Ben Fischer of Sports Business Journal, that may indeed happen.
Fischer reports that “momentum is growing” for an extension with DirecTV, one that would result in the streaming side of the package going elsewhere. Helping the cause is the fact that AT&T will be spinning off DirecTV; the relationship between the NFL and AT&T had become very strained, and that angle is now irrelevant.
Read the rest: https://profootballtalk.nbcsports.com/2021/10/21/directv-may-keep-satellite-piece-of-sunday-ticket/
Getty Images
At one point over the past few years, we wrote that it made sense for the NFL to keep the satellite portion of Sunday Ticket with DirecTV and to sell the streaming side of it elsewhere, in order to maximize the overall reach of the product. Despite the explosion in Internet-based video, satellite technology continues to deliver content for many. Thus, the NFL’s best outcome would entail having both platforms.
Via Ben Fischer of Sports Business Journal, that may indeed happen.
Fischer reports that “momentum is growing” for an extension with DirecTV, one that would result in the streaming side of the package going elsewhere. Helping the cause is the fact that AT&T will be spinning off DirecTV; the relationship between the NFL and AT&T had become very strained, and that angle is now irrelevant.
Read the rest: https://profootballtalk.nbcsports.com/2021/10/21/directv-may-keep-satellite-piece-of-sunday-ticket/